As we are in the midst of the holiday season and sending volumes have greatly increased, the ISPs speak out on deliverability and the experts reinforce why permission and relevancy remain kings of the email marketing world. This week we also read about additional details on how subscribers define spam and the costs associated, a wrap-up of the top mistakes made by marketers in 2009 and predictions for 2010.
- Al Iverson provides a nice round up of thoughts from a “Barry” at an ISP and feedback from the experts on deliverability and how marketers have control over their own destiny and are empowered to go above and beyond CAN-SPAM regulations.
- Are you wondering why your subscribers open your email, engage with your emails or unsubscribe? A real, live subscriber provides her insights on subscriber behavior on Annalivia Ford’s blog.
- What are email users saying regarding spam and relevancy? Mark Brownlow breaks down how and when users define emails as spam and the high costs associated with being labeled a spammer.
- Marc Munier talks through the top 5 mistakes all email marketers made in 2009. Did you make any of these mistakes? Have any suggestions on how to avoid these mistakes in the future?
- Each year brings about fresh plans and new trends. Will re-engagement campaigns become more vital in the new year? Chad White discusses this and makes three other predictions for 2010 in his latest MediaPost article.
What are you looking to implement in 2010? Share your ground-breaking plans in the comments below!
Kelly Lorenz
Email Marketing Strategist at Bronto
@KNLorenz
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