How is social media changing the way we shop? Looking for a stellar example of an unsubscribe page? Need to explain to your C-suite why email is still a useful marketing tool? Hoping to increase subscriber engagement? Looking for the kick in the butt to clean out your unengaged contacts? Look no further than the excellent articles below:
- Julie Anne Reda conducted a survey of consumers on their use of social media for the upcoming holiday season. The study speaks to what consumers are looking for from retailers when communicating through social networks.
- Our very own Joe Colopy explains via this video interview why email is still a vital piece to the marketing puzzle. Check out the comments for some great real world email marketing in action feedback as well.
- As you know, I am a big fan of ShopItToMe’s email marketing program, and they just proved again why they rock. Their unsubscribe page is the best I’ve seen from a user experience AND is likely to be a big win with marketers as well. Kudos again ShopItToMe!
- Are you looking for ways to make 2010 the year of resolutions? If so, resolve to look for ways to increase subscriber engagement. James Gurd kicks off the planning with six steps to increase engagement today and all through next year.
- Dylan Boyd reminds us all why it’s vital to keep your list clean and up to date so you are not just emailing into a black hole. Isn’t it time you pushed subscribers to update their addresses and drop the unengaged?
Have you begun developing your marketing New Year’s resolutions? Share your plans in the comments below!
Kelly Lorenz
Email Marketing Strategist at Bronto
@KNLorenz
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