Comments on: Email Industry Experts Speak Out: Deliverability Forum http://blog.bronto.com/2009/11/13/email-industry-experts-speak-out-deliverability-forum/ Email marketing insights from Bronto Software Fri, 19 Mar 2010 17:50:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Khris Thayer http://blog.bronto.com/2009/11/13/email-industry-experts-speak-out-deliverability-forum/comment-page-1/#comment-3595 Khris Thayer Mon, 16 Nov 2009 06:38:58 +0000 http://blog.bronto.com/?p=4637#comment-3595 @Chris Thanks for the heads up! I completely agree with your statements and we have also been keeping a close eye on these FTC proposals. I'll definitely share any of our findings with you as well...that may be of interest to your blog audience! @Chris Thanks for the heads up! I completely agree with your statements and we have also been keeping a close eye on these FTC proposals. I’ll definitely share any of our findings with you as well…that may be of interest to your blog audience!

]]> By: Chris Wheeler http://blog.bronto.com/2009/11/13/email-industry-experts-speak-out-deliverability-forum/comment-page-1/#comment-3593 Chris Wheeler Mon, 16 Nov 2009 03:54:02 +0000 http://blog.bronto.com/?p=4637#comment-3593 @Khris Glad you liked the post. There's a lot of conjecture in the industry and second hand information being passed around, but this is directly from the FTC itself going on record. I was incredibly lucky to get them to agree to go live with their interpretation to my questions. I hope this convinces folks out there in the email space that CAN-SPAM compliancy is not just a "best practice" or altruistic thing to do, but is the LAW with real monetary and jail repercussions as a result of non-compliancy. While the Act is very generous for requirements around opting recipients out, no one can accuse it of being too intrusive or overbearing. The FTC is involved in another Notice of Proposed Rule-making (NPR) so watch out for these requirements being tightened up even more in the months to come. @ChrisAWheeler @Khris Glad you liked the post. There’s a lot of conjecture in the industry and second hand information being passed around, but this is directly from the FTC itself going on record. I was incredibly lucky to get them to agree to go live with their interpretation to my questions. I hope this convinces folks out there in the email space that CAN-SPAM compliancy is not just a “best practice” or altruistic thing to do, but is the LAW with real monetary and jail repercussions as a result of non-compliancy.

While the Act is very generous for requirements around opting recipients out, no one can accuse it of being too intrusive or overbearing. The FTC is involved in another Notice of Proposed Rule-making (NPR) so watch out for these requirements being tightened up even more in the months to come.

@ChrisAWheeler

]]> By: Khris Thayer http://blog.bronto.com/2009/11/13/email-industry-experts-speak-out-deliverability-forum/comment-page-1/#comment-3591 Khris Thayer Sun, 15 Nov 2009 16:46:14 +0000 http://blog.bronto.com/?p=4637#comment-3591 Awesome Job Chris and love the direction on the new blog series. A great way to articulate the "tangible" benefits of best practices and pitfalls of non-compliance. Although CAN-SPAM regulations have been in affect since 2003, it is astonishing how many email advertisers are still unaware of the severity of the penalties (criminal and civil) and continue to utilize processes for honoring opt-out requests that are, to be frank, dated and substandard. Such as glorified FTP servers for list storage (very insecure), manual list cleansing within the 10 day window the FTC gives you to comply (very cumbersome and left open to human error), no file encryption on affiliate list distribution, etc. Ultimately, it's about BRAND INTEGRITY! Nobody likes SPAM - so don't be the brand who's name becomes synonymous with it!!! If anyone needs help specifically from a compliance perspective, feel free to contact me at khris@optizmo.net - Thanks again Chris for your insights and contributions to the industry! Awesome Job Chris and love the direction on the new blog series. A great way to articulate the “tangible” benefits of best practices and pitfalls of non-compliance. Although CAN-SPAM regulations have been in affect since 2003, it is astonishing how many email advertisers are still unaware of the severity of the penalties (criminal and civil) and continue to utilize processes for honoring opt-out requests that are, to be frank, dated and substandard. Such as glorified FTP servers for list storage (very insecure), manual list cleansing within the 10 day window the FTC gives you to comply (very cumbersome and left open to human error), no file encryption on affiliate list distribution, etc. Ultimately, it’s about BRAND INTEGRITY! Nobody likes SPAM – so don’t be the brand who’s name becomes synonymous with it!!! If anyone needs help specifically from a compliance perspective, feel free to contact me at khris@optizmo.net
- Thanks again Chris for your insights and contributions to the industry!

]]>