This week in the blogosphere, we’ve got new stats and strategies on email engagement, hope for the overworked marketer, more advice for planning a mobile email marketing strategy, and one of the most creative email designs ever.
- Newsflash: Not everyone checks their email every day. In fact, the average elapsed time from send to open was 25.9 hours in August, according to Pivotal Veracity’s Email Engagement Index for Q1-Q3. Are you sending “Deal of the Day” type email promotions? If your contacts aren’t checking their email every day, what can you do about that? The Retail Email Blog has a great post on how Newegg is overcoming this challenge.
- Low open rates got you down? Good news from Dela Quist at Email-Worx: the “Nudge Effect” could be the answer to your open rate woes. Check out these great suggestions for creating emails that sell – even unopened.
- If you’re an overworked marketer, take heart: MarketingSherpa has a new chart out that shows the more effort you put into a targeted, relevant campaign, the more effective it is. If you’re wasting large amounts of time on ineffective campaigns, this should make it easier to decide to reduce or put a stop to them.
- This has got to be one of the coolest email ideas ever. We all know vertical scroll, and some of us may have seen a horizontal scroll in email, but have you ever seen both used in conjunction like this email “maze” from the Canadian Tourism Commission?
- If you’re looking to jumpstart your mobile email marketing strategy, you must listen to the latest ReturnOnSubscriber Tip Jar podcast.
Have thoughts or examples to share? Drop us a line in the comments below!
Julie Waite
Email Marketing Strategist at Bronto
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