Comments on: Using Product Reviews to Boost Subscriber Engagement & Conversions http://blog.bronto.com/2009/11/09/using-product-reviews-to-boost-subscriber-engagement-conversions/ Email marketing insights from Bronto Software Tue, 16 Mar 2010 17:09:37 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: The positive side of negative online customer reviews | # The eMail Guide - The search engine for eMail marketers http://blog.bronto.com/2009/11/09/using-product-reviews-to-boost-subscriber-engagement-conversions/comment-page-1/#comment-4103 The positive side of negative online customer reviews | # The eMail Guide - The search engine for eMail marketers Tue, 01 Dec 2009 15:26:58 +0000 http://blog.bronto.com/?p=4681#comment-4103 [...] get the attention it deserves. Such was the case yesterday with a post made by Bronto’s Julie Waite regarding online customer reviews and how to leverage them in your eMail marketing. It seems this gem went unnoticed by most of us the first time [...] [...] get the attention it deserves. Such was the case yesterday with a post made by Bronto’s Julie Waite regarding online customer reviews and how to leverage them in your eMail marketing. It seems this gem went unnoticed by most of us the first time [...]

]]> By: Elizabeth Ball http://blog.bronto.com/2009/11/09/using-product-reviews-to-boost-subscriber-engagement-conversions/comment-page-1/#comment-3588 Elizabeth Ball Sun, 15 Nov 2009 07:04:52 +0000 http://blog.bronto.com/?p=4681#comment-3588 I have had a customer buy my product because she recognised the name of her university lecturer and realised the reviews were genuine! It also helps to include their suburb or state as these will come up in search results for customers living in those areas who want to buy locally. I have had a customer buy my product because she recognised the name of her university lecturer and realised the reviews were genuine! It also helps to include their suburb or state as these will come up in search results for customers living in those areas who want to buy locally.

]]> By: Stas Antons http://blog.bronto.com/2009/11/09/using-product-reviews-to-boost-subscriber-engagement-conversions/comment-page-1/#comment-3572 Stas Antons Tue, 10 Nov 2009 20:36:12 +0000 http://blog.bronto.com/?p=4681#comment-3572 Hi Julie, Good tips and pointers. I would only add that just recognizing the fact that subscriber and customer engagement is critical these days is probably the first important step. On a separate note, I think this is a great find: "A lot of companies worry that providing review functionality will open them up to negative reviews and inhibit shoppers. Contrarily, a fascinating recent study found that even bad reviews boost sales…" That's a point worth repeating. Thank you, -Stas Antons <a href="http://www.smartsymbols.com" rel="nofollow">SmartSymbols</a> <a href="http://twitter.com/smartsymbols" rel="nofollow">Follow on Twitter</a> Hi Julie,
Good tips and pointers. I would only add that just recognizing the fact that subscriber and customer engagement is critical these days is probably the first important step.

On a separate note, I think this is a great find: “A lot of companies worry that providing review functionality will open them up to negative reviews and inhibit shoppers. Contrarily, a fascinating recent study found that even bad reviews boost sales…” That’s a point worth repeating.
Thank you,
-Stas Antons
SmartSymbols
Follow on Twitter

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