Best of the Blogosphere: Building Relationships, Preheaders & Non-Discount Offer Alternatives

by Kristen Gregory on November 6, 2009 · 0 comments

best_of_blogosphereThis week’s posts span a variety of topics to bolster your customer relationships and get better results this holiday season:

1. Want your customers/subscribers around for the long-haul? Check out Dylan Boyd’s relationship breakdown for long-term tips.

2. Looking in your inbox, you’ll find lots of different variations on the subject line/preheader combination. Darrah McLean evaluates combos on her iPhone and offers her two cents on their effectiveness.

3. Think the young whippersnappers these days don’t care about email? Think again.

4. If you don’t want to offer discounts upon more discounts this holiday season, Mark Grondin offers up some compelling alternatives.

Are you going to offer the straight discounts this holiday season or take a different approach? I’m seeing some clients adding in a free (low-cost) product with a purchase over a certain amount. What else have you seen work?

Kristen Gregory
Email Marketing Strategist at Bronto

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