Comments on: Complaints Cost You Money http://blog.bronto.com/2009/10/21/complaints-cost-you-money/ Email marketing insights from Bronto Software Fri, 19 Mar 2010 17:50:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Complaints Cost You Money! | # The eMail Guide - The search engine for eMail marketers http://blog.bronto.com/2009/10/21/complaints-cost-you-money/comment-page-1/#comment-3580 Complaints Cost You Money! | # The eMail Guide - The search engine for eMail marketers Fri, 13 Nov 2009 17:49:09 +0000 http://blog.bronto.com/?p=4487#comment-3580 [...] As originally posted on the Bronto Blog… [...] [...] As originally posted on the Bronto Blog… [...]

]]> By: Chris Wheeler http://blog.bronto.com/2009/10/21/complaints-cost-you-money/comment-page-1/#comment-3534 Chris Wheeler Thu, 29 Oct 2009 01:52:28 +0000 http://blog.bronto.com/?p=4487#comment-3534 @Peter If complainers are being suppressed from future sending, you should see a decline in complaints over time s they're culled out. A true sign that senders aren't acquiring email addresses in a permission based and organic manner is to see a consistent spam complaint rate over time with no downward trending. And once a complainer complains, and you've supressed them, that's a recipient you can't market to in the future. Money and opportunity lost. Kudos to opensrs.com/email getting an FBL in place, btw. It's a great way for ISPs to arm ESPs with the proper information to keep bad mail from being continually sent to recipients. @Peter If complainers are being suppressed from future sending, you should see a decline in complaints over time s they’re culled out. A true sign that senders aren’t acquiring email addresses in a permission based and organic manner is to see a consistent spam complaint rate over time with no downward trending.

And once a complainer complains, and you’ve supressed them, that’s a recipient you can’t market to in the future. Money and opportunity lost.

Kudos to opensrs.com/email getting an FBL in place, btw. It’s a great way for ISPs to arm ESPs with the proper information to keep bad mail from being continually sent to recipients.

]]> By: Promotional Products http://blog.bronto.com/2009/10/21/complaints-cost-you-money/comment-page-1/#comment-3439 Promotional Products Mon, 26 Oct 2009 17:29:19 +0000 http://blog.bronto.com/?p=4487#comment-3439 Interesting thoughts Chris, thanks for sharing. I try to think of complaints as a way to make more money. If you respond quickly to complaints and feedback, listen to what the consumer is saying, and are proactive about adjusting your methods you can turn a complaint into a happy customer. Being fluid in your marketing and being responsive to the consumer needs is highly important to promoting transparency in your business. Interesting thoughts Chris, thanks for sharing. I try to think of complaints as a way to make more money. If you respond quickly to complaints and feedback, listen to what the consumer is saying, and are proactive about adjusting your methods you can turn a complaint into a happy customer. Being fluid in your marketing and being responsive to the consumer needs is highly important to promoting transparency in your business.

]]> By: Peter Blair http://blog.bronto.com/2009/10/21/complaints-cost-you-money/comment-page-1/#comment-3353 Peter Blair Thu, 22 Oct 2009 06:16:20 +0000 http://blog.bronto.com/?p=4487#comment-3353 At work ( opensrs.com/email ) we monitor our FBL subscribers, and match them against our users' use of the spam button. We don't currently take direct action against particular senders based on this alone, but we do like to see a downward curve in the number of spam complaints once a sender has signed up their relays. List hygiene is very important to us; many of our users are afraid of the opt-out button, and prefer to mark that no longer relevant (but once opted in) piece of mail as spam. At work ( opensrs.com/email ) we monitor our FBL subscribers, and match them against our users’ use of the spam button. We don’t currently take direct action against particular senders based on this alone, but we do like to see a downward curve in the number of spam complaints once a sender has signed up their relays.

List hygiene is very important to us; many of our users are afraid of the opt-out button, and prefer to mark that no longer relevant (but once opted in) piece of mail as spam.

]]>