This week we’re talking about the impact of social media and the “social inbox,” Yahoo’s recent interface change, soup-to-nuts holiday marketing plans, gaining and maintaining subscriber loyalty, and finally, some sage advice for nonprofits.
- A new study shows that the rise of social media has led to an increase in time spent on email. ISPs are responding to this, with the evolution of the “social inbox.” Yahoo recently changed its interface to allow for users to view only messages from their contacts or connections, and other ISPs are sure to follow with similar functionality. Email marketers need to stay ahead of this trend, as it is now more important than ever to get subscribers to add you to their address book, and give them incentive to share your content socially. Chad White has written a great post on the new rules for what he calls the Engagement-Reputation Era.
- Are you behind on your holiday email marketing plan, or don’t know where to start? Marketing Experiments has your Ecommerce Holiday Playbook Wrap-Up for procrastinating etailers. Get last-minute advice on start-to-finish holiday campaigns, including SEM, shopping pages, email, landing pages and post-holiday follow-up.
- This week Mark Brownlow discusses how “loyalty, like permission, is not permanent” and gives great advice on how to avoid the pitfalls of assuming your readers are loyal, and three solutions to improving long-term loyalty.
- Nonprofits rely heavily on email marketing for cause awareness and fundraising, but often don’t follow the best practices to get optimal results. Margaret Farmakis at ReturnPath has three smart tips for nonprofit marketers.
What do you think about the “social inbox” and what it could portend? How do you measure subscriber loyalty? Share your thoughts in the comments below!
Julie Waite
Email Marketing Strategist at Bronto
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