Customer engagement is the dominating theme this week as well as terrific evaluations of what businesses are doing out there in the real world today. Take a look and see if you can incorporate some of these ideas in your own marketing campaigns.
1. Want your free shipping emails to be more effective? A recent study tells us how.
2. Mark Brownlow analyzes Amazon’s sharp subject line/offer strategy. Steal these good ideas!
3. Check out Return Path’s evaluation of a recent Maybelline personality quiz email and get your customers engaging.
*Remember - whether your email recipients are clicking and opening your emails will be playing a bigger part in your deliverability! Find out what I’m talking about here.*
4. How are you using the preheaders in your emails? Chad White discusses what most marketers are doing and best practices for effectiveness.
5. If your business can sell product in pairs, kits or outfits, consider this Speigel email evaluated by The Retail Email Blog as an example for upsell opportunity.
6. Dylan Boyd dissects a recent Columbia Sportswear email and points out how easily you can organically gather data for later targeting as well as nurture social media engagement.
See anything you’d like to try? Let me know which ideas seem the most appealing to you!
Kristen Gregory
Email Marketing Strategist at Bronto
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