This week there has been thoughts around how to keep long-term subscribers engaged, why relevancy and preferences are so vital, 29 ways to build your list, and metrics that should get benchmarks.
- Have your open and engagement rates declined over time? Are you concerned about ISPs using engagement rates to determine deliverability? Mark Brownlow discusses the causes and solutions for these issues.
- Seth Godin expresses his frustration over Drugstore.com sending him an opt-out, untargeted email and DJ Waldow reinforces why relevancy and properly setting expectations up-front matters.
- Are you looking for list building inspiration? Check out these 29 ideas by Janine Popick.
- Chad Horenfeldt covers four email marketing metrics and measurements of success that should get benchmarked. Are you tracking your results from these metrics?
Also, thanks to Mark Brownlow for including Bronto on his list of “Top email marketing info sources for 2009“!
Kelly Lorenz
Email Marketing Strategist at Bronto
@KNLorenz
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{ 2 comments… read them below or add one }
Thanks for including my post and highlighting these other great posts. Mark’s post on declining response rates is exceptional.
@chadhorenfeldt
Thanks for including me in the “Best Of” series. Keep on…keeping.
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow