This week, the blogosphere was still going strong despite the Labor Day holiday. We’ve got news from Google on how they view spam complaints, a new individual mailbox-tracking tool unveiled, social media and email studies, and great insights on analyzing your metrics. Check it out:
- Google’s Matt Cutts released a video discussing how they handle spam complaints, in response to a user question about how they prioritize and mark emails as spam based on volume, popularity, or community complaints. Hear it straight from the horse’s mouth.
- Pivotal Veracity has announced a new individual mailbox-tracking tool, which would allow for marketers to track how recipients interact with their messages - whether they’re opening them on a mobile device, what email client they’re using, if the recipient whitelists, junks or forwards the message, and more. This technology could be an extremely powerful tool and game-changer for the email marketer.
- The Email Wars recently did a comparison of how three airlines - JetBlue, Southwest and Alaska Airlines - use social media and email to connect and cross-promote, with some very interesting conclusions. If you’re looking into integrating social media and email, you’ve got to read this.
- Do the math: Mark Brownlow has. In his latest post, he warns not to let a vocal minority sway your strategy. Check out his insights and hard numbers on misleading response boosts, viral marketing / social media and customer feedback.
- Lastly, it’s always good to remind yourself of the basics, so here’s two for you. 1) We’ve blogged about not buying lists this week, and this article from Al Iverson’s Spam Resource agrees that You Can’t Buy an Existing Business Relationship. 2) A VC reminds us that as we marketers get caught up in the new trends like Twitter, Facebook, mobile, etc.: Don’t Forget About Email.
We hope everyone had a great holiday weekend. Share your favorite posts from this week or comment on these newsbites below!
Julie Waite
Email Marketing Strategist at Bronto
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