This week we’re serving up government scandals, new standardization initiatives, and hot topic talk on video in email and shopping cart abandonment. Let’s dig in…
- If you haven’t heard by now, the White House got caught up in an email permission controversy last week. Check out the backstory, an example of an email sent and some interesting questions posed over at The Email Wars blog, and the resulting White House response.
- Have you ever wondered what your bounce codes mean? If so, you’ll be happy to find out that Chris Wheeler, Director of Deliverability at Bronto, has been working on doing just that with the DMA/eec Deliverability Roundtable. Explore the new bounce codes directory and contribute to the forum with any thoughts or questions you may have.
- Video in email has become quite the topic du jour lately. Mark Brownlow just wrote this great, in-depth article on when and how to use video in email. Also, watch this recording of Smith-Harmon & LiveClicker’s webcast, “Video Email Marketing 2009: Facts, Stats, Limitations, Possibilities.”
- The other hot topic of late is shopping cart abandonment. If you’re not on Twitter, you missed this interesting debate with caveats and anecdotal experience on the timing and content of shopping cart abandonment emails.
Got something to say about the White House controversy, bounce codes, or your own experience with video in email or shopping cart abandonment? Join the conversation on Twitter or in the comments below!
Julie Waite
Email Marketing Strategist at Bronto
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