This week much has been written and discussed around major deliverability changes that are looming, MySpace’s introduction of MySpace Mail and the implications, and the possibilities around video in email.
- Major deliverability changes may be on the horizon: Some of the top ISPs have announced that they are moving towards domain-based reputation which, for above-board marketers is good news. What do the changes mean for you?
- This week MySpace took the first step into social and email integration with the announcement that they are foraying into email with MySpace Mail and a partnership with Return Path.
- Will the introduction of MySpace Mail signal the end of email marketing? Skip House and Morgan Stewart explain why they don’t believe this is the case along with four other “setting the record straight” truths about email.
- Video in email is becoming a hot new trend. Alex Madison and Lisa Harmon walk through your options for including video in your marketing messages; and Dylan Boyd shares an example from Lexus that shows off the power of using animated gifs.
What are your thoughts on the introduction of MySpace Mail and domain-based reputation? Share them in the comments!
Kelly Lorenz
Email Marketing Strategist at Bronto
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