This week’s big blog news is the hubbub around Gmail’s revamped unsubscribe and image display functions, and Amazon’s acquisition of Zappos. If you haven’t had time to keep up, no worries — we’ve got the lowdown for you in this week’s wrap-up.
- Here’s the word on the new unsubscribe straight from Gmail’s mouth. Their reasoning behind making this change is to give users the option to unsubscribe just as easily as they can hit the “Mark as Spam” button without hunting for your unsubscribe link. Some marketers would argue this is a good thing, as subscribers too often cry wolf and mark as spam instead of nicely opting out, unfairly dinging good mailers’ reputations.
- Additionally, it works as a placeholder for ESPs until Gmail rolls out a feedback loop. Your Gmail subscribers now have two options for letting you know they want to be removed. Our Director of Deliverability, Chris Wheeler, has captured evidence of these options in action here on the Bronto Blog.
- The other Gmail news is that images will now be automatically be displayed in messages from anyone on your contact list (i.e., anyone you’ve emailed at least twice). ReturnOnSubscriber has the scoop on how this will effect email marketers and what you should change about your program.
- Both of these developments have brought up a lot of questions about what DKIM is, and why it’s important.
- Finally, the $800M+ Amazon purchase of Zappos.com caused a bit of a stir this week. Check out the letter to employees from Zappos’ CEO, and ubiquitous branding guru Seth Godin’s take on the deal.
What are your thoughts on the Gmail enhancements and the Zappos buyout? Share them in the comments below…
Julie Waite
Email Marketing Strategist at Bronto
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