We here at Bronto take pride in being experts in the email marketing industry, but experts don’t become experts without learning from experience, and more importantly, from other people (as this recent poll confirms). We like to keep a finger on the pulse of the email marketing world by following and joining the discussions on our peers’ blogs, and have decided to share the love here on the BrontoBlog.
We know that your time is limited, so rather than sift through it all yourself, every Thursday we’ll be providing you a quick glimpse into what everybody’s talking about in the blogosphere.
Kicking off this week, here are the hot topics du jour in the email marketing industry:
- A few weeks ago, Chris Wheeler, Bronto’s new Director of Deliverability, covered the rumors of the sale of SORBS and the potential impact for blacklisted IPs on Deliverability.com. Here’s Kevin Senne with a fresh update.
- Smart mobile email marketing is critical as more and more people are reading their emails on iPhones, Blackberries, and the like. Mark Brownlow provides advice and tips for how to optimize for mobile in a two-part series: Part 1, Part 2.
- Can you believe it’s already time to start planning your holiday email strategy? This year’s holiday season will be challenging given the economic climate, but Margaret Farmakis at ReturnPath has some great tips to get you inspired and thinking ahead of the curve.
Look for this blog series to continue every week and if you have your own best-of-the-blogosphere happenings to share, send them to us at bestpractice AT bronto DOT com or add them to the comments below.
Julie Waite
Email Marketing Strategist at Bronto
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