Comments on: I Want You Back: Abandonment Triggered Messages

By: Re-engaging Contacts Who Have Not Opened Or Clicked Your Messages

Re-engaging Contacts Who Have Not Opened Or Clicked Your Messages — Mon, 27 Jul 2009 17:20:12 +0000

[...] Strategist at Bronto, put it best; the life-cycle of an email marketing campaign is like a relationship between you and your contacts. Obviously, sometimes relationships take a turn for the unexpected (in this case, contacts stop [...]

By: Let Me Go: What Not to Do With Your Unsubscribed Contacts

Let Me Go: What Not to Do With Your Unsubscribed Contacts — Mon, 27 Jul 2009 13:30:59 +0000

[...] my clients lately regarding ways to take advantage of abandoners. In my last post, I explored abandonment triggered message tactics, but what about people who have abandoned your email marketing communications? As marketers, we [...]

By: Julie Waite

Julie Waite — Tue, 07 Jul 2009 15:21:07 +0000

Carina: I agree, you have to be careful not to come off too stalker-y with these follow-ups. That kind of behavior can creep out your visitors, which is no good for the future of the relationship.

As Andrew suggests, it should be tested and watched for abuse (perhaps limited to one trigger per email address). I know now that if I have another question for JustAnswer.com, I may be able to get this offer again if I abandon.

By: Andrew Kordek

Andrew Kordek — Tue, 07 Jul 2009 14:29:40 +0000

There are literally hundreds and hundreds of things you can send to customers in the form of triggered emails such as browse based category specific emails, cart abandonment but caution needs to be exercised in offering up incentives for fear that you could train the customer to just abandon with the hopes that they will receive some incentives. It best to do a test group when offering up incentives in triggered emails to get a gauge if the customer actually would go thru with the transaction with/without the incentive. Great post Julie.

By: Carina Steffens

Carina Steffens — Tue, 07 Jul 2009 10:29:18 +0000

Hi Linda,

interesting article (apart from the headline ;) ), and interesting site – I didn’t know it before. But honestly, I would be ennerved by getting not only one, but TWO follow up messages. One might be okay, if there is an interesting offer to be found inside, but the second one – too much.

By: Julie Waite

Julie Waite — Mon, 06 Jul 2009 20:58:51 +0000

Hi Linda,

That coincidence didn’t occur to me until I read your comment. No reference to the late King of Pop intended, just playing on the breakup theme. : )

Julie

By: Linda Bustos

Linda Bustos — Mon, 06 Jul 2009 20:48:37 +0000

Great headline title in light of recent events surrounding the King of Pop ;)