I’m a big fan of analogies - like thinking about the perfect email being similar to the perfect meal. I believe that when you use comparisons, they tend to stick in your mind more.
Last week I spoke at the HiMA (Houston Interactive Marketing Association) luncheon. The topic of the conversation was, “From Creation to Conversion: The Journey of the Perfect Email.”
I discussed what I consider to be the 6 parts of email:
- Forehead/Hair: Preheader
- Face (eyes): From name & subject line
- Neck and Arms: Navigation bar, sidebar, logo/brand
- Midsection (guts): Main call to action
- Quads, Knees, Shins: “Other”
- Feet: Footer
See the full presentation below or go to Bronto’s Slideshare account.
Do you have other analogies that relate to the wonderful world of email marketing? Please share. We’d love to hear from you.
DJ Waldow
Director of Best Practices & Deliverability at Bronto
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This blog post was chosen as one of the Top 10 free email marketing resources by The Email Guide
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“Sending an email is kind of like blasting off into space.”
Sorry Dj, I couldn’t resist. Good post.
Good analogy. I never would have thought of it like that.
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