Comments on: 6 Considerations to Lower Complaints & Improve Your Sender Reputation http://blog.bronto.com/2009/05/18/6-considerations-to-lower-complaints-improve-your-sender-reputation/ Email marketing insights from Bronto Software Fri, 19 Mar 2010 17:50:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Complaints Cost You Money! | # The eMail Guide - The search engine for eMail marketers http://blog.bronto.com/2009/05/18/6-considerations-to-lower-complaints-improve-your-sender-reputation/comment-page-1/#comment-3581 Complaints Cost You Money! | # The eMail Guide - The search engine for eMail marketers Fri, 13 Nov 2009 18:04:40 +0000 http://blog.bronto.com/?p=2844#comment-3581 [...] is compiled in the email platform you’re using and usually, like with Bronto’s Sender Rating, can impact your ability to send email out.  Also, that recipient is unsubscribed [...] [...] is compiled in the email platform you’re using and usually, like with Bronto’s Sender Rating, can impact your ability to send email out.  Also, that recipient is unsubscribed [...]

]]> By: Complaints Cost You Money http://blog.bronto.com/2009/05/18/6-considerations-to-lower-complaints-improve-your-sender-reputation/comment-page-1/#comment-3348 Complaints Cost You Money Wed, 21 Oct 2009 19:34:50 +0000 http://blog.bronto.com/?p=2844#comment-3348 [...] is compiled in the email platform you’re using and usually, like with Bronto’s Sender Rating, can impact your ability to send email out.  Also, that recipient is unsubscribed [...] [...] is compiled in the email platform you’re using and usually, like with Bronto’s Sender Rating, can impact your ability to send email out.  Also, that recipient is unsubscribed [...]

]]> By: Kristen Gregory http://blog.bronto.com/2009/05/18/6-considerations-to-lower-complaints-improve-your-sender-reputation/comment-page-1/#comment-2516 Kristen Gregory Fri, 22 May 2009 13:36:01 +0000 http://blog.bronto.com/?p=2844#comment-2516 Thanks Tami! I totally agree. This post should be old news, but as an email advisor, I find myself reminding clients of these important points all the time. I think, at times, strains on time and resources (as well as some short-term successes when NOT following best practices) keep marketers from ultimately producing the best campaigns they can. These 6 fundamentals, though, need to become higher priority for businesses to really win over the increasingly-savvy and intolerant consumer! I appreciate your feedback! Thanks Tami!

I totally agree. This post should be old news, but as an email advisor, I find myself reminding clients of these important points all the time. I think, at times, strains on time and resources (as well as some short-term successes when NOT following best practices) keep marketers from ultimately producing the best campaigns they can. These 6 fundamentals, though, need to become higher priority for businesses to really win over the increasingly-savvy and intolerant consumer!

I appreciate your feedback!

]]> By: Tami Forman http://blog.bronto.com/2009/05/18/6-considerations-to-lower-complaints-improve-your-sender-reputation/comment-page-1/#comment-2504 Tami Forman Thu, 21 May 2009 00:21:48 +0000 http://blog.bronto.com/?p=2844#comment-2504 Great post! Some of this stuff seems so basic to those of use in the email space. So it's always surprising to me how many companies don't follow these practices. Return Path has done a bunch of research in the last year on marketer practices -- both in the US and the UK -- and have found really shocking stuff. Lack of permission, not using data to personalize, not sending any email when requested, sending too often -- you name it. Luckily we also saw bright spots. There is hope, but we definitely have to keep beating the drum on these issues. Keep up the good work! Great post! Some of this stuff seems so basic to those of use in the email space. So it’s always surprising to me how many companies don’t follow these practices. Return Path has done a bunch of research in the last year on marketer practices — both in the US and the UK — and have found really shocking stuff. Lack of permission, not using data to personalize, not sending any email when requested, sending too often — you name it. Luckily we also saw bright spots. There is hope, but we definitely have to keep beating the drum on these issues.

Keep up the good work!

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