Last summer, former Account Manager and BrontoFire star, Kimberly Snyder, moved herself and her family across the country to start a new life and a new job as an email marketing manager at Altrec, a major outdoor ski & sporting goods retailer. We were sad to see her go, but wished her well in her new endeavors, and couldn’t wait to see what she did next. The time has come… I received my first email from Altrec, and it has Kimberly’s fingerprints all over it. Check it out, both with images off and enabled:
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The game for today is “Spot the Best Practice.” I thought it might be fun to see just how much we Brontos really practice what we preach, when it’s our turn to do the dirty work. I’ll start:
1) Kimberly was always a fan of preheaders, but she knocked this one out of the park with a DOUBLE preheader – one for the promotion and coupon code, and another standard one with a link to the online version plus a whitelisting request (“please add us to your address book”).
2) Text navigation bars were also a trademark of hers. This renders nicely without images enabled.
3) Speaking of images, check out those beautiful bulletproof buttons – another mark of Mrs. Snyder! Even without images enabled, the product names, descriptions and calls-to-action come through thanks to these buttons and clever alt text on the images.
What else do you see? Add your own best practices – or disagree – in the comments below.
Julie Waite
Account Manager at Bronto
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{ 2 comments… read them below or add one }
I agree, this is a great list of best practices. The only question I have is why the ALT tags for the women’s fleece and the men’s hoodies are incomplete sentences. I suppose you could argue that the text above the ‘broken’ images tell the story, but I still see no reason to have incomplete ALT tags.
Interesting point, but I do like the way the header text - “Women’s Fleece” - flows into “Save on Women’s.” That could render differently in certain email clients, though, so it’s risky.