Comments on: How Well Do You Know Your Email List? http://blog.bronto.com/2009/02/10/how-well-do-you-know-your-email-list/ Email marketing insights from Bronto Software Tue, 16 Mar 2010 15:14:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Chris Wheeler http://blog.bronto.com/2009/02/10/how-well-do-you-know-your-email-list/comment-page-1/#comment-2910 Chris Wheeler Thu, 13 Aug 2009 14:22:08 +0000 http://blog.bronto.com/?p=1981#comment-2910 The Bronto Sender Rating is a proprietary objective scoring system that uses delivery feedback from ISPs to determine what the holistic value, as seen by recipients, is of the sender as a whole. It includes such metrics as bounces, complaints by recipients, and volume sent...as well as a few other data points we hold confidential but have proven their worthiness as good components of measuring the patterns of a sender's mailings. Also, it should be noted that it is written in such a way that one bad send shouldn't throw the score into a tailspin. However, repeated bad sends will have a direct impact on the score and thus the sender's ability to send in the future. chris@bronto The Bronto Sender Rating is a proprietary objective scoring system that uses delivery feedback from ISPs to determine what the holistic value, as seen by recipients, is of the sender as a whole. It includes such metrics as bounces, complaints by recipients, and volume sent…as well as a few other data points we hold confidential but have proven their worthiness as good components of measuring the patterns of a sender’s mailings. Also, it should be noted that it is written in such a way that one bad send shouldn’t throw the score into a tailspin. However, repeated bad sends will have a direct impact on the score and thus the sender’s ability to send in the future.

chris@bronto

]]> By: Schoeppler http://blog.bronto.com/2009/02/10/how-well-do-you-know-your-email-list/comment-page-1/#comment-2909 Schoeppler Thu, 13 Aug 2009 13:36:02 +0000 http://blog.bronto.com/?p=1981#comment-2909 Please define what is meant by the term "Bronto Sender Rating" in this article? Thank you. Please define what is meant by the term “Bronto Sender Rating” in this article?

Thank you.

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