The Great Email Debate

One of my favorite scenes in the movie, “Old School,” is when Will Ferrell (aka, Frank Ricard) blacks out during the debate with James Carville.

Next week, I will be traveling to the 2nd Annual Email Evolution Conference in Scottsdale, AZ. The conference is a mecca of email industry veterans with representation from major Email Service Providers (ESPs) to Fortune 500 organizations. According to the conference description, the EEC is, “3 days of focused learning, networking, and exploring at the only conference for - and by - email marketers.”

One of the sessions that Bronto will be participating in is titled, The Great Email Debate (Note: Be patient as the page takes some time to load). The panel, slated for Wednesday, February 11th at 8:30AM EST, will be moderated by EEC founder and Zinio CEO, Jeanniey Mullen. I don’t believe that Will Ferrell or James Carville will be a making a cameo; however, I will be joined on stage by the following industry gurus:

• Greg Cangialosi, President & CEO, Blue Sky Factory
• Dave Hendricks, Executive Vice President, Datran Media
• Peter Horan, CEO, Goodmail Systems
• Bill McCloskey, CEO, Email Data Source
• Kara Trivunovic, Founder & Principal, The Email Advisor

While the format may look similar to the “Old School” debate, the topics will be quite different. Specifically, the panelists will discuss:

• Single vs. double opt-in
• Pre-checked vs. unchecked boxes on webforms
• Keeping vs. cutting inactives

Here is where you come in.

How can you help? For starters, you can weigh in below (comments) with your take on each of the three topics. Second, you can follow the Email Evolution Conference on Twitter using the #eec hashtag and ask questions and/or post your thoughts in real time.

Let The Great (Email) Debate begin!

DJ Waldow
Director of Best Practice & Deliverability at Bronto

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