On January 1, Chris Brogan truly inspired me with his blog post, Your 3 Goals For 2009. His basic pitch is quite unique. Instead of thinking of the New Year in terms of resolutions (push), frame your year in “words as goals” (pull). As Chris says, “come up with 3 or so keywords that tie to goals and work from that.” I’d encourage you to read his post for more detail. Don’t forget to check out the comments too. As of January 7th, 2009, there are over 250 comments.
So, how does this tie to email marketing best practices? Well, I thought that instead of the traditional “predictions for email in 2009″ or “2009 email resolutions,” I’d frame this year in 4 words that best exemplify where I’d like all email marketers to focus their time and energy. (I know Chris suggests 3, but I couldn’t resist).
Relevant
Design
Choice
Test
Over the next few weeks, I’ll be expanding each of these words into full blog posts. However, these will not be your traditional “follow this best practice” type posts. We’ve all heard these terms before. Some of them may even be written in a document or on the whiteboard next to your desk. Unfortunately, for many, that is where they remain. My goal will be to give you concrete suggestions - transforming static, fluffy words into actionable goals that you can implement (and measure) immediately.
Please feel free to share (comments here or in subsequent posts) what your email marketing goals are for 2009.
DJ Waldow
Director of Best Practices & Deliverability at Bronto
Related posts:
- Design: 2009 Email Marketing Goal #2 (of 4) When was the last time you opened a marketing email...
- Choice: 2009 Email Marketing Goal #3 (of 4) Remember when it become popular to put your picture...
- Relevant: 2009 Email Marketing Goal #1 (of 4) Early this week, I introduced 4 email marketing goals for...
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I think another one to add to this list is “Consistency”. Most people either send too much email or not enough. Find some balance and stick to it. Your subscribers will thank you.
@Alex - Great one. People - for the most part - don’t like surprises. However, to play devils advocate (one of my favorite roles), sometimes a random email…one not in the regular rotation…is nice. It’s different. It may stand out.
Thanks for your addition to the list!
dj