Comments on: Just say no to “e-blast”: 4 ways to get relevant data now http://blog.bronto.com/2009/01/05/just-say-no-to-e-blast-4-ways-to-get-relevant-data-now/ Email marketing insights from Bronto Software Thu, 11 Mar 2010 18:12:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Using Email Marketing Data Effectively | Bronto Blog http://blog.bronto.com/2009/01/05/just-say-no-to-e-blast-4-ways-to-get-relevant-data-now/comment-page-1/#comment-2105 Using Email Marketing Data Effectively | Bronto Blog Mon, 23 Feb 2009 16:02:11 +0000 http://blog.bronto.com/?p=1421#comment-2105 [...] I segmenting and targeting my emails to be relevant to everyone who will receive [...] [...] I segmenting and targeting my emails to be relevant to everyone who will receive [...]

]]> By: Kristen Gregory http://blog.bronto.com/2009/01/05/just-say-no-to-e-blast-4-ways-to-get-relevant-data-now/comment-page-1/#comment-1878 Kristen Gregory Tue, 06 Jan 2009 19:23:33 +0000 http://blog.bronto.com/?p=1421#comment-1878 Ah Linda! Thanks for the clarification. I got so sucked into the terrific article, I totally missed that intro note! Big thanks to Anna Yeaman for one of my favorite posts! Ah Linda! Thanks for the clarification. I got so sucked into the terrific article, I totally missed that intro note! Big thanks to Anna Yeaman for one of my favorite posts!

]]> By: Linda Bustos http://blog.bronto.com/2009/01/05/just-say-no-to-e-blast-4-ways-to-get-relevant-data-now/comment-page-1/#comment-1877 Linda Bustos Tue, 06 Jan 2009 19:04:44 +0000 http://blog.bronto.com/?p=1421#comment-1877 Thanks for the link love but that article was actually a guest post by Anna Yeaman from Style Campaign :) Thanks for the link love but that article was actually a guest post by Anna Yeaman from Style Campaign :)

]]> By: Kristen Gregory http://blog.bronto.com/2009/01/05/just-say-no-to-e-blast-4-ways-to-get-relevant-data-now/comment-page-1/#comment-1876 Kristen Gregory Tue, 06 Jan 2009 15:23:03 +0000 http://blog.bronto.com/?p=1421#comment-1876 Olivier, Thanks for your feedback! I agree that #4 is perhaps the strongest way to determine a reader's actual interest and target them more appropriately in the future. I also like this option because it's always available at the creation of every new email - who do you want to segment out through this campaign or in the next? What would you like to discover? You have multiple opportunities here. The beautiful thing about this option, too, is that most marketer's have already created at least a few navigation paths along the way that they can use to segment out different audiences and get targeted TODAY. Just do it! Olivier,

Thanks for your feedback! I agree that #4 is perhaps the strongest way to determine a reader’s actual interest and target them more appropriately in the future. I also like this option because it’s always available at the creation of every new email – who do you want to segment out through this campaign or in the next? What would you like to discover? You have multiple opportunities here.

The beautiful thing about this option, too, is that most marketer’s have already created at least a few navigation paths along the way that they can use to segment out different audiences and get targeted TODAY. Just do it!

]]> By: Olivier Travers http://blog.bronto.com/2009/01/05/just-say-no-to-e-blast-4-ways-to-get-relevant-data-now/comment-page-1/#comment-1869 Olivier Travers Mon, 05 Jan 2009 22:25:21 +0000 http://blog.bronto.com/?p=1421#comment-1869 Good post. I like option 4 most because it doesn't rely on subscribers actively "working" for you to qualify themselves, just like Amazon.com product recommendations are based on observing actual viewing/purchasing behavior for the most part. I think "passive qualification" is more likely to work, plus observing what people actually do beats listening to what they say they do or are. Good post. I like option 4 most because it doesn’t rely on subscribers actively “working” for you to qualify themselves, just like Amazon.com product recommendations are based on observing actual viewing/purchasing behavior for the most part. I think “passive qualification” is more likely to work, plus observing what people actually do beats listening to what they say they do or are.

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