We’re still a good ways off from the release of our latest iteration of Bronto. This February we will be pushing out the Bronto Winter 2009 Release. What do we have in store for this release? Quite a bit. So let’s take a look at a few of the changes…
Updates to the Segment Builder
We have reworked the segment builder from the ground up to make it easier and more flexible. That flexibility provides you with the power to quickly create even more complex segments. On-the-fly segment and criteria size calculations allow you to wield that power intelligently and reduces mistakes.
Sending Frequency Caps
Ever since we brought Automated Message Rules (a.k.a. triggers) onto the scene we’ve been wanting to provide a way to allow marketers to impose frequency caps, that’s fancy talk for an Email Traffic Cop. No more waiting, you will soon be able to limit how many emails a contact can receive in a given day, week, or month. So easy.
A New Email Editor
Every couple of releases we improve our editor. Well, we’ve upgraded to a new editor that is far better than our last. Along with the updated editor, we’ve created a one-stop page where you can quickly edit text and html versions of the message. Consider some of your time saved.
All the Little Things
We’ve had footers all along, but why no headers? Good question, and no worries, we’ll be bringing them in with this release. Want to get the most out of Bronto? How about a feature scorecard so you can see what you’re using and what you’re not. And what about more help than ever? Yea, we have that too.
We’ve still got a lot to do, but I hope that has you as excited as me. Stay tuned, we’ll keep you filled in on all the details!
Adam Covati
Product Manager at Bronto
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Super excited about the headers - that’s going to be so helpful. Maybe with all the time saved, I’ll be able to take a vacation in 2009. Love You Bronto!
Looks great gang. I can’t wait to try the new segment builder.
@Amanda Glad you’re liking the headers, that should be huge for helping with consistency and reducing errors.
@Casey Yea, the segment builder is amazing. It’s going to blow you away.
Keep the Bronto love coming!
Adam
Things I just found I need in the segment builder: the ability to do a “does not contain” against the email field, and/or the ability to use a segment to define another one (e.g. define a segment as the opposite of another, or the sum of several, if that makes sense).
@Olivier - We have added the negatives for each of the comparison operators. So you’ll have contains and does not contain, equals and does not equals, etc.
It’s not as easy as saying something is the “opposite” of another segment. There are often multiple criteria for a segment, if we negated all of those criteria it probably wouldn’t yield the results you expected. However, you can easily copy a segment then modify it as needed. That’s probably the fastest way to accomplish an opposite segment.
In terms of segments based off of other segments in general, it doesn’t look like we’ll have that in this release. There are a lot of issues with segments that reference other segments, in terms of complexity, loops, and ensuring that we can provide expected and understandable results. We will be working towards providing some capabilities around this in the future.
Thanks for commenting!
Adam