Comments on: How do I clean a 7-year old list with 2.8 million emails? http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/ Email marketing insights from Bronto Software Tue, 16 Mar 2010 17:09:37 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: DJ Waldow http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1695 DJ Waldow Thu, 11 Dec 2008 19:38:04 +0000 http://blog.bronto.com/?p=1366#comment-1695 @RT: The post from "Training Marketer" is here - http://trainingtime.wordpress.com/2008/12/03/fun-with-links-communicate-like-mr-t-twitter-as-a-twool-and-more/. I am not sure what s/he was referring to about advice on how to "clean up a messy email list in no time." That is not really what this post (above) is all about. Would be happy to talk more. Give me a ring: 919.226.9363 x110. dj @RT: The post from “Training Marketer” is here – http://trainingtime.wordpress.com/2008/12/03/fun-with-links-communicate-like-mr-t-twitter-as-a-twool-and-more/. I am not sure what s/he was referring to about advice on how to “clean up a messy email list in no time.” That is not really what this post (above) is all about. Would be happy to talk more. Give me a ring: 919.226.9363 x110.

dj

]]> By: RT http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1659 RT Mon, 08 Dec 2008 17:22:21 +0000 http://blog.bronto.com/?p=1366#comment-1659 Thanks, DJ. Then I wonder what the Training Marketer was saying above when he wrote "Read the post to learn how to clean up a messy email list in no time." In addition to the wisdom you've already provided, can you show me that post? Thank you very much. Thanks, DJ. Then I wonder what the Training Marketer was saying above when he wrote “Read the post to learn how to clean up a messy email list in no time.” In addition to the wisdom you’ve already provided, can you show me that post? Thank you very much.

]]> By: DJ Waldow http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1656 DJ Waldow Mon, 08 Dec 2008 14:17:41 +0000 http://blog.bronto.com/?p=1366#comment-1656 @RT: I only wish it were that easy. I think that is one of the biggest mistakes that marketers make when it comes to email marketing - they look for the "simple" way. The easiest way to clean up a messy list is to not send to it. However, I realize that is not always possible (i.e., pressure from boss, unable to segment out old emails, etc.). If you *must* send to an older list I would recommend sending in very small batches (5-10k at a time) with a clear, succinct message. Then, actively track the results looking for hard bounces, complaints, unsubscribes, etc. Tweak the batch size and message accordingly. Also, you may want to consider running a re-optin campaign. Hope this is helpful. Feel free to give me a ring to talk in person. dj @RT: I only wish it were that easy. I think that is one of the biggest mistakes that marketers make when it comes to email marketing – they look for the “simple” way. The easiest way to clean up a messy list is to not send to it. However, I realize that is not always possible (i.e., pressure from boss, unable to segment out old emails, etc.). If you *must* send to an older list I would recommend sending in very small batches (5-10k at a time) with a clear, succinct message. Then, actively track the results looking for hard bounces, complaints, unsubscribes, etc. Tweak the batch size and message accordingly. Also, you may want to consider running a re-optin campaign. Hope this is helpful. Feel free to give me a ring to talk in person.

dj

]]> By: RT http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1654 RT Sun, 07 Dec 2008 04:04:03 +0000 http://blog.bronto.com/?p=1366#comment-1654 Where's that simple test to clean up a messy list in no time? How does one determine which addresses are over a year old? We're newbies who use an antiquated in-house system and will switch to a professional ESP this month. Thanks. Where’s that simple test to clean up a messy list in no time? How does one determine which addresses are over a year old? We’re newbies who use an antiquated in-house system and will switch to a professional ESP this month. Thanks.

]]> By: DJ Waldow http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1640 DJ Waldow Thu, 04 Dec 2008 16:39:23 +0000 http://blog.bronto.com/?p=1366#comment-1640 @Ryan: Well said! Now, we need to continue to spread that message... @Andrew: True, but the "good" news is that the negative results (blocks) may lead some to think twice. Once your IP has been blacklisted, many learn their lesson and don't want it to happen ever again. Many. But not all. dj @Ryan: Well said! Now, we need to continue to spread that message…

@Andrew: True, but the “good” news is that the negative results (blocks) may lead some to think twice. Once your IP has been blacklisted, many learn their lesson and don’t want it to happen ever again. Many. But not all.

dj

]]> By: Andrew Kordek http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1639 Andrew Kordek Thu, 04 Dec 2008 15:58:01 +0000 http://blog.bronto.com/?p=1366#comment-1639 DJ, What saddens me in all of this is that companies in these lean economic times will try anything to do produce results. Doesn't make sense I know...but this is what companies are resorting too. AIK DJ,

What saddens me in all of this is that companies in these lean economic times will try anything to do produce results. Doesn’t make sense I know…but this is what companies are resorting too.

AIK

]]> By: Fun with links: Communicate like Mr. T, Twitter as a Twool and more « Training Marketer http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1638 Fun with links: Communicate like Mr. T, Twitter as a Twool and more « Training Marketer Wed, 03 Dec 2008 20:41:18 +0000 http://blog.bronto.com/?p=1366#comment-1638 [...] like a daunting task, but according to DJ Waldow at Brontoblog, it’s actually quite simple. Read the post to learn how to clean up a messy email list in no time. Possibly related posts: (automatically generated)Election Day marketing links, cast [...] [...] like a daunting task, but according to DJ Waldow at Brontoblog, it’s actually quite simple. Read the post to learn how to clean up a messy email list in no time. Possibly related posts: (automatically generated)Election Day marketing links, cast [...]

]]> By: Big Marketing For You » Blog Archive » How do I clean a 7-year old list with 2.8 million emails? | Bronto … http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1637 Big Marketing For You » Blog Archive » How do I clean a 7-year old list with 2.8 million emails? | Bronto … Wed, 03 Dec 2008 19:31:41 +0000 http://blog.bronto.com/?p=1366#comment-1637 [...] unknown wrote an interesting post today onHow do I clean a 7-year old list with 2.8 million emails? | Bronto …Here’s a quick excerptThe moral of the story is this: Sending to an old list is very risky and most often far outweighs the benefits. It is no longer good enough to just “do” email marketing. Smart, strategic, best practice email marketing always wins. … [...] [...] unknown wrote an interesting post today onHow do I clean a 7-year old list with 2.8 million emails? | Bronto …Here’s a quick excerptThe moral of the story is this: Sending to an old list is very risky and most often far outweighs the benefits. It is no longer good enough to just “do” email marketing. Smart, strategic, best practice email marketing always wins. … [...]

]]> By: Ryan Peterson Infusionsoft http://blog.bronto.com/2008/12/03/how-do-i-clean-a-7-year-old-list-with-28-million-emails/comment-page-1/#comment-1636 Ryan Peterson Infusionsoft Wed, 03 Dec 2008 17:23:43 +0000 http://blog.bronto.com/?p=1366#comment-1636 We have done some research at Infusionsoft on our customers complaint rates and found that complaint rates for their customers over one year old are almost double. This doubling of complaint rates will for almost all business result in blocks from major ESPs. If you are discouraged by the idea of not being able to send to older leads you will be more discouraged when you can't send to any of your leads or current customers due to email blocks. We have done some research at Infusionsoft on our customers complaint rates and found that complaint rates for their customers over one year old are almost double. This doubling of complaint rates will for almost all business result in blocks from major ESPs. If you are discouraged by the idea of not being able to send to older leads you will be more discouraged when you can’t send to any of your leads or current customers due to email blocks.

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