Next week (December 7-10), Bronto will be in Park City, Utah attending the Email Insider Summit (EIS). This semi-annual event, hosted by MediaPost, is - according to the site - “a totally unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing.” From personal experience, I can tell you that this Summit is truly one of the best. This year, Brian Whalley (Bronto Client from OurStage and overall cool dude) will be on a panel discussing “Email as a Social Media Tool.”
Representatives from the Marriott, Target, General Mills, Expedia, MySpace, Overstock.com, and The New York Times (to name a few) will convene in Park City to share their experiences, spread their knowledge, and learn from others. Additionally, the Summit will be chocked full of email marketing experts from Email Service Providers (ESPs), deliverability companies, Internet Service Providers (ISPs), and major agencies.
This Winter’s agenda is packed with great topics, including, but certainly not limited to:
- Keynote: Email and Politics - Case Study of the Obama Campaign
- Marketers Speak: Top Marketers talk about trends, issues and market dynamics and how email is evolving in their respective markets
- Email as a Social Media Tool: This panel will look at real-life examples of how companies are integrating email into social networks, incorporating user-generated content into their emails and leveraging user data from social networks back into their email program – and explore what portends in the future (Bronto client Brian Whalley of OurStage will be a panelist)
Check out some of the videos from the Spring Summit.
Please let me know if there are any topics you are interested in and I’ll be sure to focus my post-conference blog post on that item.
DJ Waldow
Director of Best Practices & Deliverability
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