I was in the process of crafting a blog post on Bronto’s foray into social media. Joe Colopy, Bronto’s CEO, beat me to it. Below is a copy of Joe’s full post from The Joeism Blog.
DJ Waldow
Director of Best Practices & Deliverability at Bronto
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Bronto tries to stay on the forefront of online marketing given our work with email marketing. Of course, social marketing and its related sites play well into that. We have a presence in a number of places and use each “property” for a slightly different purpose. Here’s a summary:
- Facebook. We recently soft launched a fan page on Facebook called Bronto Nation. The purpose of this page is to connect with anyone that has an interest in Bronto. It tends to be more brand focused and contains blog posts, photos, and videos. Go to Bronto on Facebook.
- Twitter. We’ve been on Twitter for a little while here but DJ Waldow, our Director of Best Practices and Deliverability, has recently stepped up our efforts in this area. The “tweets” center around email marketing best practices from Bronto and other leaders in the email marketing community. Kudos to DJ for already increasing our network by over 50% in less than a month. Also, special thanks to our product manager Adam Covati for getting us the bronto twitter name - it had been previously cybersquatted by someone else. Follow Bronto on Twitter.
- Flickr. At Bronto, we’ve had a very long tradition of documenting the travels of a small inflatable Brontos around the world. We also have a number of pictures from our various social and community events. All the pictures are interesting (if not bizarre in places) and well worth a good browsing. View Bronto photos on Flickr.
- YouTube. Last year, the account managers started an online video series called BrontoFire. BrontoFire is a 5-minute video magazine of sorts that looks at the good, bad, and ugly of various email marketing campaigns while passing on general best practices along the way. You can see these videos and other short clips of social antics around the office on YouTube. View videos on YouTube.
- LinkedIn. We created a group for current and past employees of Bronto on LinkedIn. It is called the Bronto Network. If you are current or past employee and haven’t already joined, I encourage you to do so. Once a Bronto, Always a Bronto! Connect with Bronto on LinkedIn.
As if that wasn’t enough, we have brontonation.com. Bronto Nation is the launching pad for these social marketing efforts. It’s still in its early stages so expect some interesting developments there. And, finally, there is the Bronto Blog covering email marketing best practices. We are currently revamping it and will have an exciting new version of it to show soon.
Have any suggestions on how we can improve our social marketing initiatives? Let me know.
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Talking about the Bronto Blog on the Bronto Blog and linking to it? Very meta.
Next step: Web 3.0.
-Kelly Lorenz
Account Manager at Bronto
DJ and Joe,
This is great and I love to see that Bronto has done what they have done. I have heard nothing but great things about you guys and this post reinforces what people say about you guys as a company.
Nice effort guys. Just followed you on Twitter. Investing in all of these social networks involves at a minimum time commitment. How do you measure or qualify the ROI from such activities? or do you?
Good job Bronto team! We are starting to do some of this, but struggling a bit. To echo Khalid how do you measure it? How much time do you spend on it?
Tami Forman
Return Path
@Kelly lol, I thought I was the only one who thought about that ;)
Wow. Great comments. Where to start…..?
@Kelly and @Khalid: Regarding “meta,” it was tricky b/c I was posting something from Joe’s blog and wanted to maintain the integrity of what he wrote. Therefore, I did not edit one single word from his post. However, this meant a Bronto Blog post talking about the Bronto Blog. Oh well. I meta’ed.
@Andrew: We are trying. As a company we really focus on transparency. I don’t love that word b/c I think it gets overused, but we all believe in being who we are and open with the world - Email Marketers Club, Twitter (@bronto, @djwaldow, @ many many other Brontos). Thanks for recognizing!
@Khalid and @Tami: Measuring ROI on Social Media…the $1B question. It is one that we are definitely exploring now. There have been many articles, blog posts, tweets, etc on that very topic. In general, imho, Social Media - if done correctly - keeps your name/brand top of mind for consumers. But that will not stand on its own unless you can deliver. In other words, you have to listen, follow, reply to, and learn from your customers and the community. At the end of the day, from a business perspective, we want people to think about Bronto when they think (email) marketing. Not sure I answered your question at all, but….
dj
Social networking is a great tool to promote and gain more traffic. Can u guys help me about what are the best techniques?