Comments on: 4 Tenets of a Good Welcome Message, or How to Guarantee a Second Date

By: Best Practices for Refer-A-Friend Campaigns

Best Practices for Refer-A-Friend Campaigns — Fri, 17 Jul 2009 12:08:52 +0000

[...] Once they confirm interest, trigger a welcome message to be sent immediately, welcoming them into your community. (If you have a way of rewarding the [...]

By: Lifecycle Marketing: How to communicate to each stage

Lifecycle Marketing: How to communicate to each stage — Thu, 16 Apr 2009 17:53:34 +0000

[...] Lead/Introduction – Taking a page from our beloved dating analogies, this stage is “eyes locking across the room,” and a mutual acknowledgment of [...]

By: These Boots Are Made For Walkin'...Away From ShoeSteal.com | Bronto Blog

These Boots Are Made For Walkin'...Away From ShoeSteal.com | Bronto Blog — Mon, 08 Dec 2008 16:47:29 +0000

[...] ShoeSteal.com may have some great deals, but I won’t be shopping there any time soon. Spamming is no way to start a relationship. [...]

By: Bloggers Digest 11/14/08 » Ecommerce Blog

Bloggers Digest 11/14/08 » Ecommerce Blog — Sun, 07 Dec 2008 00:36:35 +0000

[...] While Valentine’s Day is till many moons away, the Bronto Blog uses a cute dating analogy to explain best practices for welcome emails. [...]

By: Julie Waite

Julie Waite — Fri, 14 Nov 2008 16:37:00 +0000

Agreed, Brian! Welcome messages are not a “set it and forget it” kind of thing – you need to revisit them periodically to make sure that they are still relevant, fresh, and all links still work.

By: Bloggers Digest 11/14/08 | Get Elastic

Bloggers Digest 11/14/08 | Get Elastic — Fri, 14 Nov 2008 11:21:53 +0000

[...] While Valentine’s Day is till many moons away, the Bronto Blog uses a cute dating analogy to explain best practices for welcome emails. [...]

By: Kelly Lorenz

Kelly Lorenz — Wed, 12 Nov 2008 21:31:50 +0000

I agree, Brian. I signed up for OurStage’s newsletters, and you also provided your previous “dating” history by linking to examples of both newsletters – artist and fan – providing some cross promotion, and a reason to sign up to receive more content from OurStage.

Great post Julie!

Kelly Lorenz
Account Manager at Bronto

By: Brian

Brian — Wed, 12 Nov 2008 21:09:30 +0000

For an example of the OurStage New Artist Welcome message that we send out (That has had extremely successful results) check out:

https://app.bronto.com/public/?q=preview_message&fn=Link&id=1wezyu2pl66epmxb2tez7fw2t0cqx&ssid=5433&t=3

If Julie was to add a fifth item to the list I would suggest “Be A Little Fresh”. Make sure you update your welcome message with the biggest and best content you can. If you’re inviting someone to check out a part of your site, make sure it’s an area that is fresh and current and not talking up something from six months ago. If you’re linking to your blog for example, make sure that it brings them to a current & interesting blog post that will pique their interest. In our case, we want to make sure that our EPKs and iPhone App get a lot of attention from artists just dipping their toes into OurStage.

Brian Whalley
Community Manager
OurStage.com