On Election Day 2008, Bronto’s very own Adam Covati wrote a killer article for MarketingProfs titled, “Email Deliverability Is In Your Hands.” It is a must read if you are interested in ways to improve your email deliverability.
It is an excellent complement to what our friends at Return Path blogged about on December 15, 2005 - It’s not your ESP - it’s YOU! No. That is not a typo. The Return Path post is coming up on it’s 3 year anniversary. That is actually very important as it proves that when it comes to deliverability, the “answers” have been around for years.
If you are a regular reader of this blog, you are well-aware of my take on how to get your emails delivered:
Send timely, targeted, relevant email to those subscribers who have asked for it.
Over and out.
DJ Waldow
Director of Best Practices & Deliverability at Bronto
Related posts:
- Deliverability: YOU are in control When your deliverability heads south, you call your Email Service...
- Image Suppression: How it Hurts Your Efforts and Depresses Your Deliverability In the final post in a 3-part series (see first...
- Email Industry Experts Speak Out: Deliverability Forum You may not be able to readily email or call...
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