Thanks for signing up for our newsletter! I agree that the economy can never take all of the blame. But if you already do take all of your listed factors into consideration, I suggest that in these rollercoaster times another consideration might be timing your message, or explicitly crafting your message to the day’s “mood.”

Interestingly, this weekend we started getting conversions from our 10/10 email. A weekend’s respite and a 400 pt uptick on the Dow may be contributing?

I respectfully disagree. While I certainly believe that our current economic situation has an impact on conversion rates for email marketing, I think that putting all of the blame on the economy is the easy way out.

Too often, marketers forget the simple aspects of email marketing. I’d challenge you to take a look at some of your campaigns and see if you can make some tweaks.

Thanks for reading and commenting on the blog.

I’ve just signed up for your email list (Yeah – Welcome/Confirm email!) and look forward to seeing good marketing in practice.

dj

It’s the economy, stupid. I just learned to avoid sending emails on days when dire economic news is flooding all media: The conversion rate on our last email was down about 75%.

Unfortunately, dire economic news days are just about every day, at least this month. So as we head into the holidays, I’ll be looking for little breaks or parting-of-the clouds moments to send my emails!