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BrontoFire: Live - Holiday Messages
September 12th, 2008 by DJ Waldow
Wait. It’s not holiday season yet! It was almost 90 degrees in Durham, NC last week. However, while it is not time to start shopping for the holidays as a consumer, it is definitely time to start planning if you are an email marketer.
In this month’s edition of BrontoFire, Account Manager Julie Waite joins me in dissecting several holiday messages from last year. We evaluate from Crutchfield, eBags, HP Shopping, and Nascar - all who entice consumers with unique methods.
If you have trouble viewing BrontoFire, take a look on YouTube or Blip.tv
Key Takeaways?
- Create a sense of urgency
- Consider time based/series campaign
- Provide gift ideas and choice
- Think gift cards
DJ Waldow
Account Manager at Bronto
Posted in BrontoFire |
Tagged With: BrontoFire • holiday email messages • holiday messages • preparing a holiday campaign
Hey DJ — Just wanted to share with you and your readers a study that Return Path did about how consumers feel about holiday email. Definitely some interesting stuff: http://www.returnpath.net/blog/ConsumerHolidayStudy_070208.pdf
Cheers,
Tami Forman
Director, Corporate Communications
Return Path
Tami -
Do you mind reposting that link? Takes me to a dead page. Has the link moved?
dj
[...] days, 12 deals” holiday campaign. He and fellow Brontonian Julie Waite explain why in this video review, with DJ [...]