Thanks again for adding some more flavor to the conversation.

DJ Waldow
Director of Best Practices & Deliverability at Bronto

I concur wholeheartedly that prior iterations and usages of “blast” email have been clumsy and offsetting. Those negative connotations are usually associated with “blast” because it has been impersonal, intrusive, and often unwanted. All of us have been subject to mass inundation with wrongly targeted mass communications and felt powerless to stop their onslaught.

While searching for efficient, targeted mass communications tools, I found no adequate solutions. As a result, the IntelliBlast Communication system was created. There is a huge and ever growing need for efficient communications with larger and larger amounts of people. Many people will NEVER need to communicate with large numbers of people but this system is for those who must.

IntelliBlast is 2-way communication for the benefit of both parties involved in many routine transactions and relationships. How does a hospital with 2,000 nurses communicate to all of them the availability of a single open shift? in minutes? A good scheduler can call 30 people per hour. It would take one person over 65 hours to do this manually- or 65 people could do it in 1 hour. YourNurseIsOn.com uses the IntelliBlast communications platform to do this in approx 5 minutes- saving 8 FTE’s for that SINGLE notification. Powerful stuff indeed.

Kara- I agree with your definition of “blast” however, Intelliblast communications are permission based, targeted, relevant, actionable, timely and not limited to email any longer. IntelliBlast communications can: notify you that your favorite store has a deal for today only for its most valued customers and allow you to reserve your favorite item instantly; can notify you of an imminent danger to yourself or your family AND automatically activate emergency assistance if needed; can look through thousands of possible vendors for you, select a few that are local and appropriate, notify them for you and complete any number of transactions. The possibilities for interactive, targeted, real-time transactions and communications are fantastic and are nearly infinite.

DJ- I apologize for the promotion of this IntelliBlast System on your blog, but as you noted it is relevant to the topic and I thank you for this forum to discuss this. Blast has been done very poorly in the past, we have added “Intelligence” to “Blast” and made it able to be used on many communications channels. We are currently helping many industries with real-time, 2-way, multi-channel communications in ways that benefit the users, their clients, their employees, their vendors and their customers. We will remain vigilant in keeping our technologies from those who have no regard for the recipients of their messages.

Thank You,
@matthewbrowning

I have to agree with Kara T on this one. Blast *does* have a negative connotation with regards to email. Also, I have to say that I normally don’t approve comments that seem to be self-promoting. In this case, your comments were certainly related to the blast concept, albeit IntelliBlast.

I’m curious what your thoughts are around the term “blast” when it comes to your industry. Is blast a good thing?

Kara also blogged about this: http://emailskunkhunt.blogspot.com/2009/01/dont-say-b-word.html

DJ Waldow
Director of Best Practices & Deliverability at Bronto

HOWEVER!! there is a better way!! IntelliBlast.com lets you target your communications to your targeted audiences in a very targeted, specific manner. Is conducted via phone, email and/or text and is all 2-way – for immediate responses.

IntelliBlast is changing the face of blast communications and being used very effectively by companies such as YourNurseIsOn.com

Not all Blast is Bad!!! Check out IntelliBlast.com

Thank You,

Matthew Browning- CEO
Targeted Instant Communications, Inc.

http://emailskunkhunt.blogspot.com/2009/01/dont-say-b-word.html

Thanks again.

DJ Waldow
Director of Best Practices & Deliverability at Bronto

To play devil’s advocate, there’s often a tremendous amount of internal pressure to send blasts when you have a profit objective that you are expected to hit without a ton of creative resources. Even having a lot of independence in my marketing activities, I still have to share very limited creative production team.

I usually will use ROI and Gross Profit numbers to justify my strategies, which works 95% of the time–but I have a hard time quantifying the cost of an unsub or a dis-engaged user. Those metrics are usually shrugged off as “the result of an aging database” and not “the result of messages with little relevance or high redundancy”

For those out there who are more quantitative, have you successfully quantified those aspects of your programs?