BrontoFire is live once again, focusing on the important role subscription landing pages play in forging an immediate relationship with subscribers.
DJ and I discuss the importance of utilizing this very effective email marketing tool to “sell” and ultimately “seal” the subscription.
Together we dive into how major brands are incorporating subscription landing pages and how some are missing a great opportunity to build a strong relationship right from the beginning. So, check out this new episode of BrontoFire and look forward to next month, when we analyze Welcome Messages with another live version of BrontoFire.
Kimberly Snyder and DJ Waldow
Account Managers at Bronto
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Loved the intro hilarious! Ya’ll really adding some quailty to the production of these videos too, it definitely shows. I do agree w/ Overstock having a great email marketing campaign as I bought something from them over a year ago and still periodically get emails from them but never enough to annoy me even if I haven’t bought anything since.
So my question is when can I expect the javascript to add to our site for signing up for emails? :)
You guys have come a long way from the first webisode of BrontoFire. The production quality is super good on this one. And the content is great as always. Apple and Best Buys (as well as other major retailers like Amazon) make it really hard to sign up for email and are adept at Hide the Subscription Link.
As a big office fan I loved the intro. Took a while to load though…
Useful, nicely presented advice I will be back for more. Great production values, what model camcorder and software are you guys using?
My only complaint with Overstock email is I personally find the creative gets a bit repetitive, I would like to see something new once in a while, but I’m sure it’s working for them…
Spiegel have a similar email sign up on their homepage…