Comments on: Email Address Shelf Life http://blog.bronto.com/2008/04/29/email-address-shelf-life/ Email marketing insights from Bronto Software Fri, 19 Mar 2010 17:50:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: 5 Tips for Testing Emails [Video] « Site2Next http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-3042 5 Tips for Testing Emails [Video] « Site2Next Fri, 28 Aug 2009 08:53:01 +0000 http://blog.bronto.com/?p=436#comment-3042 [...] is too long to wait to email someone. The Bronto Blog has an interesting article on the issue of “email shelf life.” Enjoyed reading this post? Subscribe to the RSS feed and have all new posts delivered straight [...] [...] is too long to wait to email someone. The Bronto Blog has an interesting article on the issue of “email shelf life.” Enjoyed reading this post? Subscribe to the RSS feed and have all new posts delivered straight [...]

]]> By: 5 Tips for Testing Emails [Video] | iMarketwell http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-2507 5 Tips for Testing Emails [Video] | iMarketwell Thu, 21 May 2009 12:42:35 +0000 http://blog.bronto.com/?p=436#comment-2507 [...] Later in the evening, the group discussed email cadence (the frequency which you email) and how long is too long to wait to email someone. The Bronto Blog has an interesting article on the issue of “email shelf life.” [...] [...] Later in the evening, the group discussed email cadence (the frequency which you email) and how long is too long to wait to email someone. The Bronto Blog has an interesting article on the issue of “email shelf life.” [...]

]]> By: CBSSports.com, March Madness, and Email Marketing | Bronto Blog http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-2169 CBSSports.com, March Madness, and Email Marketing | Bronto Blog Thu, 19 Mar 2009 15:43:38 +0000 http://blog.bronto.com/?p=436#comment-2169 [...] that there was a 9-month lag between email communications. As I’ve discussed before (”Email Address Shelf Life“), a 9-month gap usually equates to “do not send.” However, CBSSports is able to [...] [...] that there was a 9-month lag between email communications. As I’ve discussed before (”Email Address Shelf Life“), a 9-month gap usually equates to “do not send.” However, CBSSports is able to [...]

]]> By: How Well Do You Know Your Email List? | Bronto Blog http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-2033 How Well Do You Know Your Email List? | Bronto Blog Tue, 10 Feb 2009 15:05:18 +0000 http://blog.bronto.com/?p=436#comment-2033 [...] old list - How old is your list? Remember that people tend to change their email addresses [...] [...] old list – How old is your list? Remember that people tend to change their email addresses [...]

]]> By: How do I clean a 7-year old list with 2.8 million emails? | Bronto Blog http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-1634 How do I clean a 7-year old list with 2.8 million emails? | Bronto Blog Wed, 03 Dec 2008 16:14:28 +0000 http://blog.bronto.com/?p=436#comment-1634 [...] 1 year old. Don’t send to them - ever. I blogged about the reasons why a few months back: Email Address Shelf Life. Risk > [...] [...] 1 year old. Don’t send to them – ever. I blogged about the reasons why a few months back: Email Address Shelf Life. Risk > [...]

]]> By: Linda Bustos http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-722 Linda Bustos Thu, 01 May 2008 22:25:46 +0000 http://blog.bronto.com/?p=436#comment-722 Would staggering the deployment or "blast" help? Could you segment out the different subscriber types you described? (ie send the first batch to the most recent time lags, then send to the next time group etc)? Would staggering the deployment or “blast” help? Could you segment out the different subscriber types you described? (ie send the first batch to the most recent time lags, then send to the next time group etc)?

]]> By: Emily http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-721 Emily Thu, 01 May 2008 21:59:45 +0000 http://blog.bronto.com/?p=436#comment-721 Great post! The timing is uncanny - I wrote on the same topic (http://www.viget.com/engage/wrestling-with-big-old-lists/) before I saw this. In my case it's a client, not the boss, getting me tangled into this dilemma. I can see from the client's perspective that those email addresses seem valuable, but when you get down to it the risks are huge. Thanks for spelling it out, DJ! Kyle - my post has a link to a 'validator' - though I don't know much about such services. Great post! The timing is uncanny – I wrote on the same topic (http://www.viget.com/engage/wrestling-with-big-old-lists/) before I saw this. In my case it’s a client, not the boss, getting me tangled into this dilemma. I can see from the client’s perspective that those email addresses seem valuable, but when you get down to it the risks are huge. Thanks for spelling it out, DJ!

Kyle – my post has a link to a ‘validator’ – though I don’t know much about such services.

]]> By: Kyle James http://blog.bronto.com/2008/04/29/email-address-shelf-life/comment-page-1/#comment-718 Kyle James Thu, 01 May 2008 14:51:01 +0000 http://blog.bronto.com/?p=436#comment-718 Been in that situation and when the boss says do it your kind of stuck doing it even if you know the repercussions. I'd be interested in a follow-up of reasons to talk the boss out of doing this or what is the best way to do something like this that you know you shouldn't. :) Are there ways to qualify the addresses before sending? Been in that situation and when the boss says do it your kind of stuck doing it even if you know the repercussions. I’d be interested in a follow-up of reasons to talk the boss out of doing this or what is the best way to do something like this that you know you shouldn’t. :)

Are there ways to qualify the addresses before sending?

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