Comments on: Sender Reputation: What it Is, And Why You Care http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/ Email marketing insights from Bronto Software Fri, 19 Mar 2010 17:50:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: IronPort anti-spam migration FAQ | Community Site News http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/comment-page-1/#comment-1624 IronPort anti-spam migration FAQ | Community Site News Mon, 01 Dec 2008 12:20:16 +0000 http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/#comment-1624 [...] junk email before it reaches your inbox. You can read more about reputation based filtering here. Further details about IronPort’s reputation filters can be found [...] [...] junk email before it reaches your inbox. You can read more about reputation based filtering here. Further details about IronPort’s reputation filters can be found [...]

]]> By: Brad McGinity http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/comment-page-1/#comment-621 Brad McGinity Tue, 15 Apr 2008 14:47:16 +0000 http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/#comment-621 DJ - you mentioned that ReturnPath said content is factor in just 17% of blocking decisions. Do you have stats for what percentage it's reputation? Is it 83%, or a lower percentage because of other factors? Brad DJ – you mentioned that ReturnPath said content is factor in just 17% of blocking decisions. Do you have stats for what percentage it’s reputation? Is it 83%, or a lower percentage because of other factors?

Brad

]]> By: Good Friday, Good Reads - Get Elastic Ecommerce Blog http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/comment-page-1/#comment-315 Good Friday, Good Reads - Get Elastic Ecommerce Blog Fri, 21 Mar 2008 15:28:49 +0000 http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/#comment-315 Trackback: http://www.getelastic.com/good-friday-good-reads/ [...] DJ Waldow’s Sender Reputation: What is it and Why Should You Care? is a must-read for email [...] Trackback: http://www.getelastic.com/good-friday-good-reads/

[...] DJ Waldow’s Sender Reputation: What is it and Why Should You Care? is a must-read for email [...]

]]> By: Dan Deneweth http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/comment-page-1/#comment-285 Dan Deneweth Wed, 19 Mar 2008 21:42:54 +0000 http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/#comment-285 SpamAssassin is still widely used around the world. At Return Path, we receive approximately one billion queries every day from SpamAssassin installations to our Sender Score Certified whitelist. So we know SpamAssassin is used in filtering decisions for at least one billion email messages every day. SpamAssassin contains several hundred rules, many of which are content related, and many that are related to email reputation and infrastructure. We still consider it a best practice to test your email messages against SpamAssassin, especially since it's an easy way to run hundreds of tests all at once, including reputation checks. While it's true that content's role in filtering decisions continues to diminish, content is still vitally important to the success of your email marketing efforts. Content is less about deliverability, and more about subscriber response to fresh, relevant content. Dan Deneweth, Return Path SpamAssassin is still widely used around the world. At Return Path, we receive approximately one billion queries every day from SpamAssassin installations to our Sender Score Certified whitelist. So we know SpamAssassin is used in filtering decisions for at least one billion email messages every day. SpamAssassin contains several hundred rules, many of which are content related, and many that are related to email reputation and infrastructure. We still consider it a best practice to test your email messages against SpamAssassin, especially since it’s an easy way to run hundreds of tests all at once, including reputation checks.

While it’s true that content’s role in filtering decisions continues to diminish, content is still vitally important to the success of your email marketing efforts. Content is less about deliverability, and more about subscriber response to fresh, relevant content.

Dan Deneweth, Return Path

]]> By: Bryan Quilty http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/comment-page-1/#comment-276 Bryan Quilty Wed, 19 Mar 2008 15:36:47 +0000 http://blog.bronto.com/2008/03/19/sender-reputation-what-it-is-and-why-you-care/#comment-276 With less emphasis on content filtering and such, how useful are tools such as SpamAssassin nowadays? With every email we send out, we first check it's spamscore... Is it still considered a best practice? With less emphasis on content filtering and such, how useful are tools such as SpamAssassin nowadays? With every email we send out, we first check it’s spamscore… Is it still considered a best practice?

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