Comments on: When is the best day to send? http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/ Email marketing insights from Bronto Software Thu, 11 Mar 2010 18:12:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bertus http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-3236 Bertus Sun, 27 Sep 2009 09:32:19 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-3236 I tend to post every 3 days and I found that mails that gets send on weekends, definately have a lower opening rate. BUt I guess it all depends on what kind of offer you are promoting. Mine can be seen here: http://freebonus4u.com/free I tend to post every 3 days and I found that mails that gets send on weekends, definately have a lower opening rate. BUt I guess it all depends on what kind of offer you are promoting.

Mine can be seen here: http://freebonus4u.com/free

]]> By: Vic of BusinessAccent http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-3046 Vic of BusinessAccent Sat, 29 Aug 2009 02:39:40 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-3046 Tuesday? Why? In our country, I think it would be on Sunday or Monday. Sunday is the day we prepare for the first day of work. For people who don't have the time to connect with the Internet on working days. They prefer to open their email on weekends. I think it depends upon on the kinds of people we are dealing with. Anyway, great information, I will surely remember the information provided. Tuesday? Why? In our country, I think it would be on Sunday or Monday. Sunday is the day we prepare for the first day of work. For people who don’t have the time to connect with the Internet on working days. They prefer to open their email on weekends. I think it depends upon on the kinds of people we are dealing with. Anyway, great information, I will surely remember the information provided.

]]> By: You Don’t Need a “Website” - You Need A Web Strategy | Sending Email On Friday http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-2510 You Don’t Need a “Website” - You Need A Web Strategy | Sending Email On Friday Thu, 21 May 2009 13:48:01 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-2510 [...] send email for promotional reasons (mass email), the best day to send it is Tuesday as it has the best open rates. By contrast, open rates for Friday and Saturday are said to be the [...] [...] send email for promotional reasons (mass email), the best day to send it is Tuesday as it has the best open rates. By contrast, open rates for Friday and Saturday are said to be the [...]

]]> By: Mark http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-2355 Mark Sun, 03 May 2009 15:09:25 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-2355 Testing is the key here. It sounds like your poll was a general survey. I have done work for a client who owns a restaurant and we have discovered that Thursdays created the best response. Presumably it is due to the "flyer" we send out on those days for a "dinner special" for Thurs/Fri and Sat night only. Additionally, we also offer a theme night and usually when we send an email out, it is the ones that are sent out 3 days before the theme night that generates the most replies. I suppose it all depends on what kind of product or service you are selling with the email. You want your target to read them and deciding when the best mindset to encourage them to open your email certainly needs to be tested for. There are several great comments here already that explains a few views. Like the telephone bill, payday is usually Friday and people have to be reminded to pay their bills. Then there's the comment about Monday's well Mondays. Testing is the key here. It sounds like your poll was a general survey. I have done work for a client who owns a restaurant and we have discovered that Thursdays created the best response.

Presumably it is due to the “flyer” we send out on those days for a “dinner special” for Thurs/Fri and Sat night only. Additionally, we also offer a theme night and usually when we send an email out, it is the ones that are sent out 3 days before the theme night that generates the most replies.

I suppose it all depends on what kind of product or service you are selling with the email. You want your target to read them and deciding when the best mindset to encourage them to open your email certainly needs to be tested for.

There are several great comments here already that explains a few views. Like the telephone bill, payday is usually Friday and people have to be reminded to pay their bills.

Then there’s the comment about Monday’s well Mondays.

]]> By: Herbalife http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-1364 Herbalife Wed, 17 Sep 2008 19:24:02 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-1364 There are probably many factor that could determine what day is best to send out information. Doing you own tests over a good period of time might start showing some trends. There are probably many factor that could determine what day is best to send out information. Doing you own tests over a good period of time might start showing some trends.

]]> By: Luxury Real Estate Marketing Trends http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-1193 Luxury Real Estate Marketing Trends Thu, 17 Jul 2008 21:06:10 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-1193 Tuesday? What is so special about tuesday? Now every one will send on Tuesday and Tuesday is dead. I am switching to Monday :) Tuesday? What is so special about tuesday? Now every one will send on Tuesday and Tuesday is dead. I am switching to Monday :)

]]> By: Joe O'Donoghue http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-1012 Joe O'Donoghue Wed, 04 Jun 2008 15:38:15 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-1012 Hi all, We send alot of emails for British Telecom, and have what I wouild consider to be some of the best email response rates, and also conversion rates - I've seen anywhere in the industry. We send to personal email addresses, and typically not work addresses - and after at least 3 quarters of testing,. we've worked out that sending Thursday afternoon - with Friday, Saturday and Sunday to mature - provide the best results. All of our highest performing sends have been sent Thursday PM. Tuesday, Wednesday for me is industry 'accepted' speak - but for me, it's not necessarily backed up by any substantial empirical evidence - other then common sense 'hunch'. Thanks! Joe Hi all,

We send alot of emails for British Telecom, and have what I wouild consider to be some of the best email response rates, and also conversion rates – I’ve seen anywhere in the industry.

We send to personal email addresses, and typically not work addresses – and after at least 3 quarters of testing,. we’ve worked out that sending Thursday afternoon – with Friday, Saturday and Sunday to mature – provide the best results. All of our highest performing sends have been sent Thursday PM.

Tuesday, Wednesday for me is industry ‘accepted’ speak – but for me, it’s not necessarily backed up by any substantial empirical evidence – other then common sense ‘hunch’.

Thanks!

Joe

]]> By: DJ Waldow http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-625 DJ Waldow Wed, 16 Apr 2008 18:30:38 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-625 I'd like to reiterate what the original post mentioned around "best day/time to send." "The best day to send is very personal for your campaign, if there were a universally accepted best day to send, it would soon become cannibalized by an onslaught of email volume. Your ideal send day is best determined through testing, testing, testing." This is critical. I've seen tons of studies about best day to send, best time for opens, for click-throughs, for conversions. As Caroline mentions in the original post - "best" is very personal. I'd add, "best" is also very relative. Best for one campaign to one list/segment may be bad for another. One more thing: "Best" *anything* becomes a non-issue when you send timely, relevant, targeted email. It's as easy as that.... dj at bronto I’d like to reiterate what the original post mentioned around “best day/time to send.”

“The best day to send is very personal for your campaign, if there were a universally accepted best day to send, it would soon become cannibalized by an onslaught of email volume. Your ideal send day is best determined through testing, testing, testing.”

This is critical. I’ve seen tons of studies about best day to send, best time for opens, for click-throughs, for conversions. As Caroline mentions in the original post – “best” is very personal. I’d add, “best” is also very relative. Best for one campaign to one list/segment may be bad for another.

One more thing: “Best” *anything* becomes a non-issue when you send timely, relevant, targeted email. It’s as easy as that….

dj at bronto

]]> By: Ash http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-619 Ash Mon, 14 Apr 2008 22:32:25 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-619 Excellent piece of info................Many thanks Excellent piece of info…………….Many thanks

]]> By: When is the Best Time to Send Out Your Newsletter? | StarVA Virtual Assistant Services http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/comment-page-1/#comment-608 When is the Best Time to Send Out Your Newsletter? | StarVA Virtual Assistant Services Mon, 14 Apr 2008 02:58:30 +0000 http://blog.bronto.com/2008/03/07/when-is-the-best-day-to-send/#comment-608 This blog post was picked up by: http://starva.com/wordpress/whens-the-best-time-to-send-out-your-newsletter/ [...] doing some Stumbleupon work I came across a great blog post on the BrontoBlog. The author (Caroline Smith) had polled readers to find out what day they though was the best day [...] This blog post was picked up by: http://starva.com/wordpress/whens-the-best-time-to-send-out-your-newsletter/

[...] doing some Stumbleupon work I came across a great blog post on the BrontoBlog. The author (Caroline Smith) had polled readers to find out what day they though was the best day [...]

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