Comments on: Netflix Gets Email – Part I http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/ Email marketing insights from Bronto Software Tue, 16 Mar 2010 17:09:37 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: sandrar http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/comment-page-1/#comment-3113 sandrar Thu, 10 Sep 2009 21:40:46 +0000 http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/#comment-3113 Hi! I was surfing and found your blog post... nice! I love your blog. :) Cheers! Sandra. R. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

]]> By: A few good welcome emails « Email Marketing Feed http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/comment-page-1/#comment-227 A few good welcome emails « Email Marketing Feed Wed, 12 Mar 2008 14:16:36 +0000 http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/#comment-227 Trackback, this blog post was picked up: [...] Covati provides a good example in this analysis of the early messages in the Netflix email marketing [...] <a href="http://emailmarketingfeed.wordpress.com/2008/03/12/a-few-good-welcome-emails/" rel="nofollow">http://emailmarketingfeed.wordpress.com/2008/03/12/a-few-good-welcome-emails/</a> Trackback, this blog post was picked up:
[...] Covati provides a good example in this analysis of the early messages in the Netflix email marketing [...]
http://emailmarketingfeed.wordpress.com/2008/03/12/a-few-good-welcome-emails/

]]> By: Netflix Gets Email - Part II | Bronto Blog http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/comment-page-1/#comment-213 Netflix Gets Email - Part II | Bronto Blog Tue, 11 Mar 2008 12:24:54 +0000 http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/#comment-213 [...] the final blog post in my series on Netflix's email marketing program (see part 1 & part 2) we are going to gain a little insight into the testing Netflix has done to get them [...] [...] the final blog post in my series on Netflix’s email marketing program (see part 1 & part 2) we are going to gain a little insight into the testing Netflix has done to get them [...]

]]> By: Chad White http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/comment-page-1/#comment-127 Chad White Fri, 22 Feb 2008 15:14:29 +0000 http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/#comment-127 I missed that session at the conference, but I'm a Netflix user and big fan of their emails. They're very functional and very focused on collecting movie ratings and making movie recommendations based on those ratings. I think that they correctly realize that helping subscribers find great movies is what drives usage, and their emails are very focused on driving that relationship forward. I missed that session at the conference, but I’m a Netflix user and big fan of their emails. They’re very functional and very focused on collecting movie ratings and making movie recommendations based on those ratings. I think that they correctly realize that helping subscribers find great movies is what drives usage, and their emails are very focused on driving that relationship forward.

]]> By: Adam Covati http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/comment-page-1/#comment-124 Adam Covati Thu, 21 Feb 2008 16:54:30 +0000 http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/#comment-124 Kyle, That's great to hear, I'll actually be talking about some of those aspects of the Netflix program in the upcoming posts in this series. I receive Blockbuster's marketing messages, but I don't have their service so I'm not privy to the transactional messages. It's good to hear they are working to compete with Netflix on all fronts - competition drives better services for all of us. If you're up for it, I'd love to see some samples of what they send out, feel free to forward some to adam -at- bronto . Thanks! Adam Kyle,
That’s great to hear, I’ll actually be talking about some of those aspects of the Netflix program in the upcoming posts in this series.

I receive Blockbuster’s marketing messages, but I don’t have their service so I’m not privy to the transactional messages. It’s good to hear they are working to compete with Netflix on all fronts – competition drives better services for all of us. If you’re up for it, I’d love to see some samples of what they send out, feel free to forward some to adam -at- bronto .

Thanks!
Adam

]]> By: Kyle James http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/comment-page-1/#comment-123 Kyle James Thu, 21 Feb 2008 16:10:48 +0000 http://blog.bronto.com/2008/02/21/netflix-gets-email-part-i/#comment-123 Nice write-up. I use Blockbuster Total Access, and I've never really thought about it before, but they also have a very good email marketing system. I get updates when movies have been shipped and when they receive them back. Also they use email to optimize their system as they send an email once a month or so asking which day you received DVD's. Really compliments the whole operation well. Nice write-up.

I use Blockbuster Total Access, and I’ve never really thought about it before, but they also have a very good email marketing system. I get updates when movies have been shipped and when they receive them back. Also they use email to optimize their system as they send an email once a month or so asking which day you received DVD’s. Really compliments the whole operation well.

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