http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/ Email marketing insights from Bronto Software Tue, 16 Mar 2010 17:09:37 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/comment-page-1/#comment-2308 Redesigning Your Template: Basic Best Practice Tips to Consider Mon, 27 Apr 2009 15:58:41 +0000 http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/#comment-2308 [...] 1. Preheader: Leave space at the very top of your template for the call-to-action preheader. [...] [...] 1. Preheader: Leave space at the very top of your template for the call-to-action preheader. [...]

]]> http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/comment-page-1/#comment-2106 Using Email Marketing Data Effectively | Bronto Blog Mon, 23 Feb 2009 17:10:14 +0000 http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/#comment-2106 [...] Am I including a call-to-action preheader? [...] [...] Am I including a call-to-action preheader? [...]

]]> http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/comment-page-1/#comment-1737 Email Design Tip: The 250 Pixel Box | MailChimp Blog Thu, 18 Dec 2008 16:52:37 +0000 http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/#comment-1737 [...] An enticing pre-header snippet text that tells readers what kind of content is below. The first line of an email is often what mobile users see, and it’s what appears in Gmail’s inbox view as well. If you’re selling stuff to subscribers, it’s usually a good idea for your first line of content in an email to NOT be too functional (unsubscribe here, view archive, forward to friend, etc). Waste of space. Use it to tell readers why they should open. This is another observation first brought to light, I think, by the geniuses at Smith-Harmon, over at the EEC Blog then elaborated on by the folks at Bronto. [...] [...] An enticing pre-header snippet text that tells readers what kind of content is below. The first line of an email is often what mobile users see, and it’s what appears in Gmail’s inbox view as well. If you’re selling stuff to subscribers, it’s usually a good idea for your first line of content in an email to NOT be too functional (unsubscribe here, view archive, forward to friend, etc). Waste of space. Use it to tell readers why they should open. This is another observation first brought to light, I think, by the geniuses at Smith-Harmon, over at the EEC Blog then elaborated on by the folks at Bronto. [...]

]]> http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/comment-page-1/#comment-1083 BrontoFire: Live - Welcome Messages | Bronto Blog Thu, 19 Jun 2008 14:16:30 +0000 http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/#comment-1083 [...] Next month, we'll highlight online retailers implementing Preheaders. [...] [...] Next month, we’ll highlight online retailers implementing Preheaders. [...]

]]> http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/comment-page-1/#comment-351 Email Success: Blooms Today | Bronto Blog Mon, 24 Mar 2008 12:40:16 +0000 http://blog.bronto.com/2008/02/19/the-underutilized-preheader-snippet-text/#comment-351 [...] February, DJ Waldow brought the underutilized preheader/snippet text to the fore-front, showing how this small piece of real estate can actually be one of the most [...] [...] February, DJ Waldow brought the underutilized preheader/snippet text to the fore-front, showing how this small piece of real estate can actually be one of the most [...]

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