On Monday, Chad White (one of the leading industry experts in on-line retail email marketing) and I discussed the good, the bad, and the ugly of four email designs by BlueFly, All Recipes, PajamaGram, and American Airlines.
What we uncovered may surprise you.
DJ Waldow
Account Manager at Bronto
(live from the Email Evolution Conference)
Related posts:
- Email Marketing: 5+ Tips (Presentation) Are there really only 5 tips for more effective...
{ 1 trackback }
{ 4 comments… read them below or add one }
This is a great video. I always find it so interesting to see the many different styles and designs of emails which come into my inbox. It’s nice to see that I’m not the only email marketing geek who analyzes their spam.
@email templates –
Yeah…we spend a lot of time working with clients to review their emails. I think it it is really important for clients to see the continuum from really bad to awesome. Did you check out some of the other BrontoFires?
http://idek.net/5W
dj
The relationship mindset encourages you to think of email in terms of dialog and interaction, which leads to tactics that boost the customer engagement we’re all supposed to be chasing
Thanks for writing this up, great post. I have a few clients in mind that could get a lot out of this site so I will be sending them a link. Thanks again and keep up the good work.