As Brontos, we think about email marketing every single day (even on the weekends and evenings). However, we also are consumers just like everyone else in the world. Most of us here at Bronto sign up for various newsletters and promotional emails for both personal and professional reasons. Yesterday, Adam (Product Manager), Kimberly (Account Manager) and I rifled through a few of our favorites. What was interesting is that not one single email had all of the elements that we loved; however, each mentioned below had something worthy of the “Best of” tag. Enjoy, learn, and comment with your thoughts.
“Holidized” Logo (history)
The Target logo is easily recognizable. Adding a bit of holly for the holidays never hurts.
Shipping Deadlines
Seems like it’s all about shipping this year (when is it not?). What we like about this “above the fold” portion from a recent Orvis email is that it states the “in time for Christmas” in a clear, friendly message in the header as well as in the first line of the copy. Way to go Orvis!
Gift Guides
Target again wins the “Best of” for providing simple, clean gift suggestions. Too often online retailers err on the side of showing every single item they sell in one email. KISS and Zero-Calorie Emails are the way to go!
Simple Emails That Entice
adidas provides a nice, simple list with quite a bit of variety (something for everyone?). Our favorite part about this email is how it renders - a great image to text balance. Even with images off, the entire list is clear and readable!
More “Best of…” in 2008, stay tuned.
DJ Waldow
Account Manager at Bronto
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