First I would like to say “kudos” to you and the Interactive Marketing Department at Target for reading and commenting on the post.

I appreciate your teams efforts to continually “test and improve” your email marketing campaigns – this is the key to providing the most robust/optimized messages to your valued customers.

Your effort to “be better email marketers” only strengthens my passion for your great brand.

You can bet I will be shopping at my local Super Target tomorrow.

Kimberly Snyder at Bronto

I work in the interactive marketing department at Target. Our team plans Target’s web-based marketing campaigns (including e-mails).

Sorry you were disappointed in the Weekly Ad e-mail. That’s no good! As you might imagine, e-mail is a very large part of our business that we’re always testing and improving. Unfortunately, things don’t always work perfectly.

I’ll pass this post along to the person at Target who manages our e-mail program and see if he has any insight, or at least to let him know of your experience.

Thanks! Hope you keep shopping at Target. :)

Aaron Miller

I am glad you found the post impactful. It is great example of how even the largest online retailers need to continually work on becoming better email marketers as well.

Here’s a major player Target, of course they have all this figured out and maybe I can steal some ideas from them and their email marketing campaign… only to find out that I could run it better than they do. *Sigh* oh well at least it’s a big morale booster for myself. :)