You make an excellent point. Knowing your subscribers (“public”) is the key. Different subject lines appeal to different people at different times. The key if figuring out what works best and when. We always encourage all Bronto clients to think about the best ways to segment their subscriber lists…to think about what message (subject line, content, call to action, links, etc) will resonate best with what recipient.

I would challenge your comment – “To do that [compel the recipient to open the e-mail to find out more] you have to either create a compelling mystery or create a desire for the product.”

Going back to my earlier point (and yours), it depends on the audience. I have seen very high open rates with subject lines that are not mysterious or create a desire for the product. Sometimes a simple, yet consistent “New from ABC” works. Again…all depends on the targeted audience you are sending to.

I’d encourage you to speak with a member of the Bronto Client Service team to see how we can help you directly! That is what we do…

Thanks for your comments.

dj at bronto

What wasn’t looked at here was who the public was. Active repeat online buyers respond to different appeals than raw lists or inactive opt-ins.

The whole reason for a subject line is to compel the recepient to open the e-mail to find out more. To do that you have to either create a compelling mystery or create a desire for the product.

Thanks for your comment. Great point. What about regional differences? According to Wikipedia – http://en.wikipedia.org/wiki/Wicked – “wicked” is common in New England and Upstate NY.

Go figure.

dj at bronto

The BrontoFire blog post was just the starting point. Be on the lookout for further (creative, witty, funny?) analysis…maybe even in a different medium.

Stay tuned…

dj at bronto