Trek: Riding To New Heights With Bronto

October 16th, 2007 by Bronto Software

On October 30th at 2pm EST, we will feature Trek Bicycles as part of our Customer Success Series. It’s no surprise that Trek is a high flying or should we say high riding customer, given that their practices were showcased recently in the Bronto blog and also in Marketing Sherpa.

During the webcast, Trek’s B2C e-commerce manager, Casey Kohner, will talk about their email marketing challenges, solutions, and results. Learn how Trek integrated Bronto in their marketing mix of the product release of the Madone bike, which became one of the most successful product launches in Trek’s 31 yr. history. Among many successes, Trek has been able to achieve a 70% open rate, a 99.7% delivery rate, and a 50% open to click rate. If you haven’t achieved these numbers yet, this webcast is for you!

To view the webcast success story or listen to the webcast podcast: http://bronto.com/success