Shop.org: Day 2 - Trek and Hancocks of Paducah close out the summit

September 20th, 2007 by DJ Waldow

Not only did we spread the Bronto love, Joe also led an hour-long panel discussion the Six Keys to Email Marketing Success. Joe was joined by two Bronto clients, brothers Justin and Blann Hancock of Hancock’s of Paducah as well as Casey Kohner of Trek Bicycles. With over 75 participants, this workshop was one of the most highly attended of all breakout sessions this year. The Shop.org folks were very impressed. They commented that this number was especially high considering this was the last session on the last day of the summit.

Casey, Blann and Justin did a wonderful job sharing information with the audience about the six keys to email marketing success:

Permission
Deliverability
Segmentation
Relevance
Frequency
Measurement

They discussed the various ways each of the six points above factors into their highly successful (and profitable) email marketing campaigns. Not only did our clients represent, Joe also kept the conversation interesting and on point for 45 minutes. On a side note, it was hard to recognize Joe without his signature attire - white shirt and jeans. Sean and I listened in and spoke with several prospects after the hour was up. Kudos and thanks to all involved in this effort (including Bronto Marketing).

Stay tuned for the Shop.org Summary post, coming soon…

DJ Waldow
Account Manager at Bronto