Bronto Blog

Hot on the heels of our summer release, Clickz has an article, Sometimes, Email’s Not The Problem by Jeanne Jennings, which does an excellent job explaining the value of the sales funnel. You should take a few minutes to read this article - it talks to the need for analysis of your entire conversion path before placing blame on any one aspect of your marketing mix. Our summer release, only just out of the gate this weekend, includes metrics allowing you to do just that. Heck, we even included the funnel itself. Wondering where your recipients are dropping off? Want to know where you should focus your effort to optimize your email marketing? Well, it’s just as far away as your Bronto Message Tracking report.

For more information about the new metrics Clicked / Opened and Converted / Clicked check out our recent post.

Adam Covati
Product Manager at Bronto