Bronto Blog

We’re hard at work putting the finishing touches on an upcoming release; this time we’re updating the Message Tracking reports. What does this mean? Well, for starters, we’ve added a summary at the top of the report giving you an at-a-glance review of the KPIs for your email. Not only does it have your tried and true Delivered, Opens, Clicks, and Conversions, it also has some new stats such as ‘Clicked / Opens’ and ‘Converted / Clicks’. These stats really help you get a bead on how well your contacts are converting between each step in the process. To echo that, and perhaps make it even clearer, we’ve updated the graph to better represent the funneling effect, it’s now a, wait for it… Funnel! Check back for more information about other improvements and screenshots in the coming weeks.

Adam Covati
Product Manager at Bronto