Bronto client American Meadows was the subject of a recent article and newsletter from Internet Retailer. We’ve seen many organizations outgrow their in house solutions and step up to professional email marketing software; American Meadows has already reported an increase in sales and they enjoy the full suite of analytics offered by Bronto.
“Allen adds that American Meadows sends e-mail to its entire list weekly. Though the unsubscribe rate is virtually nil—a function, he speculates, of customers’ affinity for the category—he’ll be adding segmented mailings going forward because the new program interface makes that easier to do.”
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