Bronto has long touted the ROI potential for email marketing; it’s our business and we see the results on a daily basis. iMedia Connection recently ran an article in the same vein, providing substance to be used when allocating those precious marketing dollars. The main points discuss why companies need to expand email budgets, why they haven’t done so already, and what to consider when implementing an email marketing campaign. There is even a full page dedicated to the story of Chiasso, a Chicago based furniture retailer and very successful Bronto client.
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