A new article on DMNews.com, penned by Bronto CEO Joe Colopy, highlights the benefits of employing a dedicated IP. If you’re committed to maintaining your reputation through consistent best practices, a dedicated IP can help maximize your deliverability:
“By choosing to send your e-mail through a dedicated IP address, you
gain control of your reputation and ensure it will be influenced only
by your sending activity and history. In doing so, you realize the
benefits of your strong reputation and eliminate the possibility that
another sender’s activity will influence your deliverability.”
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Very good article.