In the final blog post of this series, I want to take a look at one of the most crucial parts of how Bronto helps to drive email Best Practices. This is, of course, our Client Services group; we call them the Sherpas. Sherpas work with our customers to help them be the best email marketers they can be.
One of the important things our Sherpas do is to keep you, our customers, informed of industry best practices. You have a lot to do and keeping up with changing email trends may not be top of mind, but that’s what they’re here for. The Sherpas can work with you - examining how you’re sending email, how you’re managing lists - and help you do it better.
This is a very interactive process; the Sherpas expertise coupled with a willingness to implement best practices can lead to tremendous results. It all starts with scheduling an Account Optimization with your Lead Sherpa. After investigating the nooks and crannies of your email marketing, your Sherpa will put together an action plan which naturally leads into an ongoing relationship. Recommendations can range from changing link placement to sending time to subject lines. The Sherpas have been through it all and truly serve as Bronto’s most valuable asset. If you are interested in more specifics about how we work with our customers, check out our customer success webcasts.
I look forward to seeing many more of you in those webcasts in the upcoming months. If you have any questions about Industry Best Practices, feel free to post a comment, or get in touch with a Sherpa today!
Adam Covati
Product Manager at Bronto
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